AVIF represents the next generation of image formats. Developed by the Alliance for Open Media, this open format leverages the AV1 video codec to optimize image storage.
AVIF excels at image compression: you can choose between maximum compression or perfect quality, depending on your optimization needs. AVIF images shine with their visual quality, supporting the latest HDR display technologies, and offering unparalleled color richness thanks to their 8- to 12-bit depth.
In addition to these visual qualities, the AVIF format offers significant space savings, reducing file sizes by up to 50% compared to JPEG. Royalty-free and already compatible with major browsers, AVIF is establishing itself as the image format of tomorrow.
Why is AVIF format beneficial for SEO?
By significantly speeding up page load times , AVIF improves Core Web Vitals, key indicators for natural referencing . Google, which favors fast sites, officially recognizes AVIF, thus facilitating the indexing and ranking of pages.
In addition to its SEO benefits, adopting this format helps reduce the energy footprint of websites. Indeed, this optimization is a natural part of a Green IT approach.
Visually, thanks to its high quality, including transparency and HDR support, AVIF offers an optimized user experience, thus increasing the attractiveness and competitiveness of a site. Thus, its visual and technical advantages allow you to gain an edge over the competition in terms of SEO and user experience.
How does AVIF format improve page loading speed?
AVIF improves web page loading speeds thanks to its advanced compression capabilities. By significantly reducing image file sizes, AVIF helps reduce the overall weight of pages, resulting in faster image loading.
A major advantage for users with limited internet connections: images display instantly.
The result: visitors enjoy seamless browsing without lag or interruptions. The AVIF format achieves this feat: vibrant images despite their lightweight nature.
Which browsers and platforms are compatible with the AVIF format?
The AVIF format, thanks to its compression efficiency and visual quality, is widely supported by browsers and platforms. Browsers like Google Chrome, Firefox, and Opera fully support AVIF. Microsoft Edge, since version 121, also supports it. Safari recently added support via macOS Ventura and iOS 16, making it easier to load on mobile.
Popular platforms like WordPress and Joomla are also beginning to integrate AVIF, further solidifying its growing adoption.
Currently, AVIF support reaches over 94% of web users worldwide.
How to convert your images to AVIF format?
Converting your images to AVIF format is quick and easy with free online tools. Follow this step-by-step guide:
- Choose a reliable online converter like Convertio or ImageToStl. These platforms allow you to convert your JPG, PNG, or other image formats to AVIF at no cost.
- Upload your image files to the chosen site. Most converters allow uploading from your computer, Google Drive, Dropbox, or by simple drag and drop.
- Select the desired conversion format, in this case AVIF, and start the process. Conversion is usually quick, taking only a few seconds.
- Once the conversion is complete, download your new images in AVIF format. Be sure to check the quality and dimensions before using them on your website.
What are the differences between AVIF and WebP in terms of performance and quality?
AVIF and WebP, two key players in image compression, stand out for their performance and quality. AVIF, based on the AV1 video codec, offers superior compression rates, reducing file sizes by up to 50 % compared to JPEG, compared to about 30% for WebP.
This allows AVIF to deliver images of the same quality with smaller file sizes, thus optimizing page loading speed. In terms of image quality, AVIF outperforms WebP with better HDR color support, offering greater color depth (up to 12-bit vs. 8-bit for WebP).
WebP remains competitive thanks to its broader compatibility and its ability to handle animations, an area where AVIF is still developing. These differences make AVIF an ideal choice for optimizing the performance of modern websites, while ensuring exceptional image quality.
