To increase your number of leads and multiply your sales with Digital Marketing, you will have to learn how to create a landing page at some point!
But what is a “landing page”?
We can think of a landing page as a page highly optimized to convert visitors into potential customers!
This tool is so powerful when it comes to increasing a company’s conversion rate — the proportion of people who go from being strangers to contacts and then to buyers — that landing pages have become the philosopher’s stone of Digital Marketing.
However, to successfully transform curious people into gold bars, you must know exactly:
- What is a landing page;
- How to create a landing page;
- And landing page examples!
If your company needs to generate more leads to explode its revenue forecast, keep reading — you’re in the right guide!
The origin of Landing Pages
Literally translating “landing pages” from English, I admit that the term loses some of its impact — ” landing pages ” would be the equivalent in Brazil!
Although it doesn’t sound as compelling as the Americanized version, this literal translation makes sense because:
- A landing page is the page where a visitor “lands” and takes some action, such as filling out a form, making a purchase, subscribing to a newsletter or downloading a resource;
- And the landing page is optimized in a way that the visitor has no other option but to become a lead or buy one of your products or services!
It would be the equivalent of cornering your potential client, but without negatively coercing them, since the landing page is so well put together that the lead always wins in this exchange!
I say “exchange” because, for a visitor to become a lead, he needs to register in your database a direct way to contact him (usually his name, an email address or phone number).
A lead only does this when you offer something of as much or greater value as the permission they give you to communicate directly with them!
In Digital Marketing, the most efficient way to bring value to a person is through Content Marketing: the creation of text, graphic, audio or video materials, capable of changing the lives of your ideal audience for the better!
Following in Microsoft’s footsteps back in 2003 when it needed a way to generate more leads and increase the very low sales of its Office suite, we create landing pages with visitors in mind.
If a piece of content on your website is capable of changing someone’s life, leaving you with a contact email in exchange for that material is a tiny price to pay for a better life (or career)!
What is a Landing Page?
A landing page is a page optimized for conversion that has only one possible action: generating leads or sales.
This change in concept occurred alongside the evolution of digital advertising, combined with the popularization of Digital Marketing strategies, such as Inbound Marketing and Direct Marketing.
Therefore, when you click on an ad, an Email Marketing campaign or banners, for example, and are directed to a page that does not have a menu (and, generally, any external or internal link), then you are forwarded to a landing page.
When the landing page — the most commonly used expression in Portuguese — is not intended for online sales, it will have a form to generate some type of conversion, such as:
- Request for a quote (or business contact);
- Access to some content or material (catalogs, case studies, e-books, spreadsheets, etc.);
- Subscription to newsletters.
What is the purpose of a Landing Page?
Unlike a website‘s home page, which is usually more generic and comprehensive, landing pages are more objective and strategically created.
The idea is to arouse curiosity, create interest and provoke desire in the target audience so that they convert these feelings or needs into some type of positive action, as in the examples cited above.
Regardless of the type, the sole purpose of landing pages is to generate conversions, which is why they stand out from other pages on a website. To achieve this, the page must be clear, precise and organized, truly delivering what was promised, informed or specified in your initial strategic campaign!
What is the relationship between Landing Pages and results?
Landing pages directly impact the success of a sales strategy in Digital Marketing because they give potential customers no other alternative!
To benefit from the content, product or service you present:
- Or the visitor contacts you in exchange for the solution he needs;
- Or he gives your brand permission to contact him in exchange for solving a problem or desire;
- Or he leaves empty-handed, but with the perception that the problem he faces is much bigger than before and that there is a solution that only your company offers (which inclines him to come back to you when it’s time to make a decision)!
For these conversion and sales-boosting effects, you need practical knowledge about:
- Prepare a specific strategy for landing pages taking into account the psychology of your audience and the phases of the purchasing journey they go through;
- Create an attractive layout through Neuromarketing and Design to highlight the transformation that the lead will receive when engaging with your brand;
- And develop an intriguing text (also called “copy”) capable of taking the lead from passive observation of the page and making them take action through a CTA.
It is only through this meticulous manipulation of each element on a landing page (from the visual structure to the persuasive writing) that you will be able to get a visitor to take action towards your goals!
This guide from Orgânica is here precisely to help you understand the best practices to maximize your chances of converting mere strangers into satisfied, repeat customers!
The benefits of creating a Landing Page
A landing page strategy can be great for those who use the Internet to boost their sales. Here are some benefits:
Allows you to segment leads
When I described what a landing page is, you saw that I talked a lot about conversion, didn’t you?
But one of the elements that makes high conversion realistic is segmentation: the potential to divide your audience into different interest groups in relation to what your business offers!
The page where the visitor became a lead, the data they shared with you and even the time they spent on your website are some of the data capable of filtering your potential customers.
This way, you can show each individual exactly what they need to see on the purchasing journey so that they follow all the next steps of the sales funnel until they reach the “X” on the treasure map: your sales page!
Help with lead scoring
Lead scoring is a methodology for segmenting leads into hotter and colder ones, using an automatic points system.
The more actions that bring a lead closer to a deep relationship with your company, the more points they earn.
When you reach a threshold specified by your Digital Marketing strategy, it means that it will be super hot for a sale!
Then it will be automatically directed to the sales department, for example, which will probably have no problems closing another deal!
Precisely because it allows for precise segmentation — capable of pinpointing exactly where your lead is in the purchasing journey —, the calculation of lead scoring will happen in a much more assertive way.
Increases conversion rate
Increasing your brand’s conversion rate is the most obvious benefit because landing pages are created to:
- Turn strangers into potential customers;
- And from potential customers to buyers;
- And from buyers to returning customers!
Conversion rate is one of the most important metrics in any Digital Marketing strategy.
Reduces customer acquisition cost
Called CAC, Customer Acquisition Cost calculates how much it costs your company to actually sell your product or service to a customer.
Gathering information about customers is a complicated process, especially when done one-on-one through phone calls, interviews, email conversations or meetings.
Since it is through this information that we can understand what needs to be done to guide a person through the purchasing journey until they decide to buy from you, it is necessary to invest in a good Marketing and sales team to filter it.
However, with the use of landing pages, this process of researching and interviewing leads can be simplified because they capture a huge amount of data in one place!
This way, your Marketing team can work on automatically building high-conversion landing pages, and your sales team stops wasting time with people who aren’t ready to buy yet!
By cutting out the time wasted and the number of people needed to gather the information that facilitates sales, CAC plummets — while sales only grow!
Essential features when using a Landing Page builder
Because they don’t require the use of code, landing page creators speed up (a lot!) the process of creating, editing, publishing and promoting pages. You just need to check a few points to be sure which tool is the right choice:
Compliance with LGPD
To discourage the abuse of data collected about customers, the General Data Protection Law (LGPD) came into force in Brazil in 2021 and changed the way companies capture essential information to close new sales.
One of the requirements of the LGPD is to make visible and indispensable the choice that the potential customer has to protect their own data: whether or not they agree with the terms of use and privacy set out by your business.
A landing page builder ensures that you don’t skip this all-important step when it comes to capturing your leads’ data — something that can cost you dearly for every mistake.
The infractions range from minor to medium and eventually to serious:
- A simple fine ranges from 2% of your business’s gross revenue up to R$50 million per violation;
- A medium-fine may partially suspend the use of data collected relating to the violation for a maximum (and extendable) period of 6 months;
- Serious infractions may involve daily fines and a complete ban on your business operating on the Internet.
Don’t be silly!
Security
Have you ever accessed a website and received a “Not Secure” message?
With the popularization of HTTPS, which has even become a Google ranking criterion, it is becoming less and less common to find sites like this, but they have not yet become extinct.
Certain landing page creation tools do not offer a security certificate for the pages, which is even worse, given that the vast majority of landing pages have forms for requesting data.
Remembering that this is not just for visual purposes or to convey security: HTTPS landing pages actually offer more protection, such as the principles of confidentiality, integrity and authentication!
Responsiveness
Yes! We still need to talk about responsiveness, as there are companies and tools that produce landing pages that do not adapt to smaller screens.
It’s no longer just about something that’s “good for SEO” or that “impacts conversion rates”:
Having pages that adapt and also offer great experiences on mobile devices has become a matter of survival in the online world!
Ease of use
To trigger the exact action you want from your user, a landing page optimized for conversions must be free of distractions.
It means making it highly intuitive and easy to use through clean visuals and glaring CTAs that are impossible to ignore!
Ease of use through the use of graphics and images is known as “low code” and plays a fundamental role in the success rate of your strategy:
- Both for you, when creating landing pages, using the “drag and drop” system of elements to create a page from scratch in just a few minutes;
- And also so your lead knows exactly what they need to do to receive the solution they expect from the page!
Avoid using English terms, avoid writing long blocks of text and try to leave things on “autopilot”, so that your lead only needs to click on one thing here and another there to take action!
Integration with other tools and systems
Your Digital Marketing strategy isn’t just about converting leads on landing pages, right?
So it is essential to ensure that the tool you use offers integration with other systems in your operation, such as CRM and Email Marketing.
Tooltip: RD Station Marketing
As you may have noticed, choosing a landing page creator may seem simple, but the wrong tool can seriously harm your strategy and even your credibility on the Internet.
Not to mention the extremely expensive LGPD fines!
Therefore, my tool tip for creating landing pages is EM Marketing, which has all the features I have mentioned so far, as well as others such as:
- Email Marketing
- Lead management;
- And Digital Marketing automation.
But of course, there are other tools on the market that can also meet your needs. Platforms like WordPress, HubSpot, and SendPulse offer a variety of features. In addition to the landing page builder, many of them also have chatbots, pop-ups, etc. available.
Evaluate the features of each one, considering what best aligns with your strategy, objectives and budget!
Landing Page Templates
Even though each landing page needs to reflect the best structures to guide your lead through the purchasing journey relevant to your particular business, there are a series of models that can serve as a basis to meet different objectives.
I will introduce the most famous types of landing pages below!
Capture page
The first model is the so-called capture page, a simple type of landing page created to capture contact data, allowing the creation of a list of leads.
For it to be successful, it is necessary to make some kind of offer in return, something that is of interest to the potential client, such as registering for a webinar or downloading an e-book.
Pending confirmation page
Once a lead decides to fill in their details on the landing page, they will typically be directed to an instructions page.
The instructions on this page are extremely important to confirm his registration!
To avoid fake registrations or registrations made by bots, which can be expensive for your company at the end of the month (since many databases charge by the number of people registered), the person must open the inbox of the email they registered, for example, and confirm that they are the owner of the same.
To ensure your lead doesn’t give up on making this confirmation, the instructions on the pending confirmation page need to be simple and easy to understand!
This way your rewards will be safe and internet robots won’t take up space reserved for customers who actually buy!
Sales Page
The purpose of the sales page is to present a specific product or service in an offer format.
To be effective, it must convince the potential client of all the benefits of the offer presented, making it clear how it can solve the lead’s problems.
A FAQ section and customer testimonials, for example, are a good persuasion tactic!
All of this must be concluded with a call to action that takes the lead to a payment page, where the purchase will be completed!
Thank you page
The last type of landing page is the thank you page, which is used to complete a conversion. It can be used not only for purchases, but also for downloading material, registering, or filling out a form.
Its goal is to generate empathy, gaining the lead’s trust by strengthening the relationship. Furthermore, when the thank you landing page is applied at the beginning or middle of the funnel, it can already indicate the next step to be taken by the lead.
This step could be downloading other material, suggesting reading a post, or even purchasing a product or service that could help with the pain they are facing!
The Elements of a Landing Page
To make your customers’ lives and navigation on your website easier — which directly increases your conversion rate — a landing page needs to:
- Be visually pleasing;
- Load quickly;
- And have a clean layout, with only the necessary elements.
Check out how to meet these requirements in practice using my tips below!
Titles and subtitles
The texts of these elements must be simple and direct, helping the user to understand the purpose of the page, what they will gain and what they must do to achieve it.
In general, titles stand out in size and color and create interest in the user, while subtitles provide more information about the offer to help the user understand the value and be convinced to take some positive action.
Colors
A smart choice of colors helps communicate the landing page’s offer. You could use red in a call to action to inspire energy or blue for confidence, for example.
It is important that there is harmony with the company’s visual identity and contrast so that the user can read the texts, view the images and understand the content easily, especially the elements that you want to highlight!
Images
The use of images also helps a lot to communicate an offer, arouse interest and give more credibility to the value proposition.
If the goal of the landing page is to generate leads through an e-book, for example, you can include the book cover.
In addition to photos, other design elements, such as arrows and banners, can be used to indicate important elements, such as a form and call to action.
Description
Landing pages often have short texts that help the user understand the offer instantly.
In descriptions, it is important to be succinct, objective and summarize ideas in short sentences, highlighting the most interesting aspects for the user.
It is common to use bullet points, bold words, numbers and videos for this!
Form
For the user to fill in their details, there must be a form on the landing pages!
Never fail to carefully evaluate what information will be requested and the size of the form, taking into account the personas, their stage in the funnel and the objective of the page.
In general, the more data you ask for, the fewer people will take the desired action!
Menus
Since the elements of a landing page must be chosen carefully so as not to distract the user, it is not recommended to use menus.
This is because your potential customer may be attracted to one of the items and leave the page without converting!
White Space
White space is essential to make a landing page easier to read, as is common in articles and books.
The spacing between images, phrases and other compositions on the page helps the reader to understand the offer and notice highlighted elements.
Social Proof
It is common to share reviews from customers who approved of what is being offered on the landing page.
These testimonials are known as social proof and help to give more credibility and spark interest!
Call to Action (CTA)
The call to action (CTA) — or “call to action” in Portuguese — is fundamental to the success of your landing page and, as a consequence, of your business.
It is through this resource — which can be a registration button or an e-book download button — that you tell the user how to convert.
Always make sure to make it clear what the CTA is for and what will happen next. Never try to be a “smart guy” or trick your customer!
Examples of High-Converting Landing Pages
Even when talking about the elements of good landing pages and how to create one, inspiring examples always help when creating your next pages and better understanding how this strategy works!
I have selected some interesting models:
Content Calendar
One of the highest converting landing pages here on the Orgânica website — the largest Inbound Marketing agency in Brazil of which I am proudly the CEO — is the one that offers a spreadsheet for planning your business’ content!
We saw in this guide that the role that Content Marketing plays in building a quality landing page or in all materials to be published on websites, blogs or social networks is colossal.
So, it’s only natural that the page has a very high conversion rate. But let’s face it, 98% is for a select few!
With a 100% free and super simple-to-use content calendar, Orgânica solves this problem for thousands of people, helps them make much more profit and even gains new customers as a bonus.
Everyone wins in this exchange!
Lead Calculator
Imagine a tool capable of cutting corners in calculating enough leads to achieve your business’s Marketing and sales goals for each stage of the funnel.
Can you imagine? Well, Organic too!
And not only did we come up with this lead calculator, we decided to change the lives of tens of thousands of people who were confused about how much resources to allocate correctly in order to increase their business conversions!
This landing page also helps Orgânica itself because it brings in segmented leads who register for free to reap the benefits of the calculator and who inform the agency that they have a problem to be solved: lead generation!
Using the best practices I mentioned here, the landing page achieves impressive results: 51% of those who access it convert!
With this information, it’s easy for Orgânica to serve leads with exactly what they need to gain their trust in the purchasing journey — which leads to greater profitability for them and the agency!
CAC Calculator
Remember that CAC is the Customer Acquisition Cost?
It was because we knew it was a hot topic and full of tricky questions that Orgânica and I decided to create a landing page to answer them in a quick and practical way: with a CAC calculator !
All the visitor needs to do is fill out a basic form to receive a game-changing tool in the market!
By knowing how to plan to increase their own profits, visitors also provide Orgânica with information on how the agency can increase sales while helping entrepreneurs around the world prepare for real growth in profitability.
The result is a question you can answer without thinking too much: which Digital Marketing agency do you think these business owners will hire, once their businesses sell with more quality because of the CAC calculator we provide for free?!
Well, the numbers speak for themselves: 61% of visitors to this landing page turned into leads!
Having a simple landing page and a useful reward is much more important than having a landing page full of elements, but incapable of transforming the lives of visitors for the better!
The need for testing on Landing Pages
Don’t get frustrated: it’s really hard to figure out how to create a landing page that works the first time!
At the beginning of this guide, I pointed out that you need hands-on experience to create high-converting landing pages — and I meant it.
But landing pages aren’t set in stone, just like you don’t need to change a tire while a car is moving! Little by little, you can fix whatever is necessary to improve the performance of your landing pages and remove elements that prove unnecessary.
The only way to find out what works and what doesn’t is to test it!
One of the most common tests to check what is the best way to optimize your landing page is what we call “A/B” testing.
It’s a simple test:
- You create two similar landing pages (either two with the same elements, but in different orders; or two completely identical, changing only one of the CTAs);
- And see which one will achieve the highest conversion rate!
The important thing is that you only change and compare the performance of one element at a time! Once you decide which version performs better, you run another A/B test by changing another single element between the copies.
This test can be performed:
- Calling your colleagues to try out the pages;
- Sharing links with your company team;
- Or send it directly to your customer list to see real-life results!
The important thing is that you split the sending of the A/B pages to an equal number of people — half-half.
There are tools on the market, such as Hotjar, that allow you to analyze all user behavior in A/B tests.
This type of resource is essential for understanding how your audience interacts with the materials you make available: from click rates to conversion rates and the time spent on your landing pages.
If analyzed strategically, this data can guide the creation of landing pages with an incredibly greater conversion potential, making your communication more assertive and your business increasingly profitable!
Metrics to track on your Landing Pages
As I explained earlier, testing landing pages is essential to building pages that are truly capable of converting and increasing the number of potential customers for your business.
There are some metrics that we need to analyze in order to improve results and make the strategy increasingly profitable:
Bounce rate
Bounce rate is the opposite of conversion rate, indicating how many visitors abandon your landing page before reaching the CTA!
When the bounce rate is high, it becomes a warning that:
- Your content needs to be more persuasive;
- The order of elements on the page needs to be more fluid;
- And that the links or ads that bring the right types of visitors to that page are being displayed in the most strategic places!
Conversion rate
If it hasn’t become obvious to you by now, conversion rate is one of the most important numbers in Digital Marketing because it shows how many visitors become potential customers!
The conversion rate varies depending on the objective of each page: a landing page to download an e-book will have different values than a registration to request your consultancy, for example.
To understand the context of conversion rate, I recommend that you evaluate it in comparison to the number of page views and the bounce rate.
If your landing page conversion rate is low, it may be a sign that you need to optimize the same points I listed in the bounce rate section, but with extra attention to:
- The quality of CTAs;
- The colors and sizes of the buttons on the page;
- And the number of images or even testimonials that strengthen the authority of your business!
Remember to document every change you make to the page (big or small) so you know exactly what type of element works best for your strategy!
Click-through rate
Click-through rate is another metric that cannot be ignored because it tells you where your visitors click the most!
The more clicks on a link or section, the better you can deduce what type of content those people are looking for and on which pages — giving you an advantage in optimizing for them.
Exit fee
Unlike the bounce rate, the exit rate shows how many people left the page without completing any action after engaging with the elements on your landing page.
While in the bounce rate, the user doesn’t even interact, a visitor included in the exit rate took a look at the page, but didn’t click on your CTA for some reason!
It could be that the page is confusing or that your reward isn’t that interesting. Maybe it lacks persuasion or the creation of a sense of urgency through the elements you post.
It will be up to you (or your Digital Marketing team) to understand what obstacle needs to be resolved so that new visitors are not included in this metric and act according to your plans!
Cost per lead
Similar to CAC, the cost per lead metric shows how much it costs your business to generate each new potential customer.
This number is useful in any Digital Marketing campaign because there is always a budget to be respected and a goal to be achieved. The cost per lead helps to maintain the balance between these two priorities!
Many people think that the lower the cost per lead, the better it will be for the strategy’s objective.
The truth is that the low cost may be an indication that, despite the large flow of people ceasing to be visitors and becoming leads, these leads are not qualified within the ideal audience that would buy what you have to sell!
On the other hand, a high cost can lead to the budget being exceeded before the planned objective is reached, compromising other stages of the strategy — not to mention the stress!
Setting realistic goals and keeping an eye on metrics is crucial not only to making sure your goals are aligned, but also to fixing resource waste before it becomes a problem.
How to Create a Landing Page that Converts
Now let’s dive into the details that will guide you on your mission of how to create a high-converting landing page!
Make your copy clear and persuasive
“Copy” is what we call the “copywriting” of a page: the text used specifically to persuade visitors to do something.
Copy is so fundamental to the success of a landing page that it needs to be created before the graphics, page elements or any other material!
This is because the copy expresses all your understanding of the problems faced by your audience or the desires they want to satisfy.
By identifying these basic characteristics, you will have a much greater chance of creating content that can engage and relate to the majority of your visitors — thus increasing your conversion rates!
Remember to apply mental triggers that awaken the urgency for your visitors to act and that also bring a certain sense of scarcity (that your offer will not last forever).
Think about SEO
When you use SEO (“Search Engine Optimization”) techniques, what you are doing is optimizing your page to be found in the top positions of search engines.
Being found in the first results increases the visibility of your landing page organically — without having to invest in paid advertising!
Another advantage of applying SEO is that the leads that come through organic discovery are usually of higher quality because the interest in searching for a solution offered on your website comes from the user himself!
To do well at SEO, you will need to understand the needs or desires of your ideal audience and distill them down to:
- In the use of strategic keywords;
- In the clean and direct narrative of the copy;
- And even in link building (the potential for your page to become a reference when cited on other brands’ websites).
SEO is an entire methodology within Digital Marketing — and Google alone considers more than 200 factors before deciding how to rank your website!
Work images
Low-resolution images not only give the impression that the project lacks professionalism, but they also make it difficult for visitors to understand the message you are using to convert them!
Since images complement the copy, only include those that contribute to persuading your audience — and never use random images on your landing pages!
Focus on what your persona is looking for and use images as a way to expand their knowledge on the subject.
Define a keyword
Keywords are essential to the success of an SEO strategy because search engines use these words to organically deliver your content to visitors.
Therefore, use the terms that your users would use when searching for answers or solutions to their desires, and try to insert them naturally into the copy.
This means that repeating the keyword everywhere can backfire, as the search engines’ Artificial Intelligence identifies the excessive use of keywords and can take points off your ranking because of it!
Focus on the quality of the copy: on the understanding and usefulness that your visitor will be able to derive from it. If it matters to the user, it will matter to your strategy of getting your landing page to the top of Google results!
The more useful and valuable your copy, the greater your chances of success!
Use smart forms
When we talk about conversion, we need some kind of form to capture visitors’ information with their consent!
To prevent your visitor from abandoning the conversion or losing trust in your brand’s authority or intentions, simplify your forms to extract only what you need at the moment.
If it’s not relevant to your current landing page strategy, don’t ask for your visitors’ age, address, or dog’s name!
Focus on asking, for example, for the person’s name and a means of contact (email or telephone).
Little by little, as your leads move through your sales funnel, you can gradually extract more information — without looking like a company desperate to sell!
Deliver an interesting layout
A ” layout ” is the arrangement of the elements on the page, the colors that compose them and the style that is expressed by this set.
Right after the copy, the layout is fundamental for conversion because it is what creates a “feeling” in users and guides them through the rest of the page to the CTA.
This “feeling” can awaken a sense of urgency or scarcity (with the use of the color red and exclamation marks, for example) or serenity (with the use of blue and minimal elements on the screen).
The golden tip is that less is more, especially in terms of page loading speed and how “intuitive” the landing page is — easy to navigate.
Each layout content needs to be designed to convert the visitor within the context of the page without relying on external materials or trying to impress with too many effects or excess content!
Add a CTA
CTA is the icing on the cake on landing pages!
As the name suggests, it is after being persuaded by the copy that the visitor will be “called to action”: whether it is to exchange personal data for valuable content or to get in touch with your business experts.
These incentives that lead a visitor to take action can also include rewards such as e-books, newsletters, a rewards program, exclusive discounts, and whatever else is relevant to your audience’s desires!
CTAs should be strategically placed within the landing page — often using copy and other content to guide the user to the bottom of the page, where the call to action will prompt them to take action (rather than closing the site).
The more people scroll down the entire page and come across a CTA, the greater the chances of those people taking the suggested action!
Include testimonials
To maximize the chances of your visitor seeing themselves in the testimonials on your landing page, avoid making up the testimonials: use testimonials from real customers!
Including your customers’ success stories not only increases your business’s authority but also awakens the empathy needed to show your future buyers that their success is the most important thing for your brand!
Measure results
You can use the A/B testing concept I introduced in the previous sections to better manipulate your results while optimizing the conversion power of your landing page!
Then just keep an eye on the metrics, which I also showed you in the previous section (such as the bounce rate and the cost per lead), to identify the next tests to be carried out and start building an empire on top of them: brick by brick!
Get better results from your Landing Pages!
In this guide, it became clear that 1% of what makes up landing pages is part of the basics that I taught you about:
- What is a landing page;
- What is the purpose of landing pages;
- What are the benefits of landing pages;
- And how to create a high-converting landing page.
The remaining 99% — and the reason for the success of a landing page in your Digital Marketing strategies — has to do with practical experience that involves:
- Understand the persona of your ideal audience;
- Practice A/B testing to identify optimization opportunities;
- Apply SEO to page copy to increase quality organic traffic;
- And which metrics should you monitor to ensure that landing pages reduce the cost per lead without compromising the quality of that capture!
There is no way to speed up this learning process other than by practicing, making mistakes and getting things right.
One alternative that we can consider a “shortcut” to avoid mistakes and go straight to increasing your business’s conversion rate is to borrow other people’s practical experience!
Your ideal partner for this venture — and with my more than 20 years added to its effectiveness in creating high-conversion landing pages without making mistakes — is certainly Enjoy Minder!
From understanding your audience to creating irresistible copy and even creating the code behind a landing page that increases your revenue, my agency and I do everything for your success!
Schedule a chat with our experts and take advantage of our practical experience as the Best Digital Marketing agency!
Frequently Asked Questions:
What is a landing page?
A landing page is a conversion-focused page designed to lead visitors to a specific action, such as filling out a form, making a purchase, or downloading a resource. It is an essential tool for capturing leads and boosting sales.
How much does a landing page cost?
The cost of a landing page varies greatly. It can range from a few hundred dollars if you use a page builder to higher prices if you hire an agency for a custom design. The investment depends on the complexity and objectives.
How to create a sales page?
To create a sales page, define the objective and main message, use a simple and focused design, highlight benefits and include testimonials. Don’t forget a clear call to action button to encourage purchase.
How to make a landing page?
Creating a landing page involves creating a clear layout, writing straightforward copy, including an irresistible call to action, and optimizing for conversion. Tools like RD Station Marketing help simplify the process.
How to create a landing page?
To create an effective landing page, define your goal, choose a clear layout, write compelling copy, and add a call to action (CTA) that encourages conversion. Landing page creation tools make this process easy.
What is the difference between a website and a landing page?
The difference is the focus: while a website offers a lot of information and complete navigation, a landing page is direct and focused on a single specific action, such as converting a visitor into a lead or customer.
