Although each company’s objectives vary, something that all brands that decide to create a strong presence on the Internet have in common is the desire to sell more, in a predictable way, and with a sustainable growth rate!
These results are the common consequences of Digital Marketing strategies aimed at increasing the traffic of potential customers to your website (and better qualified ones, to whom it is easier to sell), making your business:
- Be positioned among the first results of search engines;
- Be seen by your ideal audience on the Internet platforms they use;
- And build authority by showing yourself as the best option on the market!
SEO consulting fulfills the role of helping you discover what your company needs to do to achieve results, like the ones I listed above, by understanding:
- What your ideal customer expects from your company;
- How to adapt your website to serve as a sales funnel;
- And what is missing for your brand to achieve the visibility it needs — and sell more!
If you are looking for more attention for your business, a greater outlet for your products or services, and the prestige that the biggest brands in the world have achieved through the Internet, there is no better investment than SEO consulting!
This text has everything you need to know about this Digital Marketing service, including tips for choosing the right consultancy for your brand’s needs and how to get a free analysis with the best SEO agency!
Ready to get started?
Why care about SEO?
Everything that involves strengthening your company’s presence on the Internet comes under the acronym SEO: Search Engine Optimization!
Originating from the English “Search Engine Optimization”, SEO is the greatest technique available in Digital Marketing to highlight your company above the competition and attract new customers by making your business appear in the first results of searches made on platforms such as Google and Bing!
Creating profiles on social media or setting up a website without specific SEO planning to achieve your brand’s financial goals becomes more of a gamble than an investment: you can’t guarantee that your company will be found on the Internet!
The competition for positioning in search results — and the fight for people’s attention in the virtual world — is so fierce that you can end up spending a fortune (or irretrievable time) creating incredible content that will never be seen by those who matter: people interested in buying what your brand offers!
To make matters worse, without constant monitoring from SEO consultancy, you will hardly be able to extract, collect and interpret the most important information about your audience ‘s behavior or the results of your sales efforts — fundamental data to support future strategies, justify investments and ensure that they bring the results your business needs!
Have you ever heard of SEO consulting?
NASA never puts a new satellite into space without a full audit of:
- What results the agency needs to achieve;
- How long does it take to do it;
- And through what resources.
This is because the investments to take a spacecraft into space are multimillion-dollar, involve the time of dozens of teams, and need to extract the maximum return on such efforts — which is identical to what needs to be done by a company wanting to increase its own visibility on the Internet!
Even though SEO consulting doesn’t take spaceships into space, it puts brands on the radar of the most profitable audience (making every penny or drop of sweat invested in the process worth it) by:
- Evaluate the company’s current scenario through an audit focusing on what needs to be done for the brand to get where it wants to go;
- Plan a strategy that takes this scenario into account, taking advantage of available resources and avoiding the traps that consume these resources without bringing the business closer to its objective;
- And execute this planning with constant monitoring to make this initiative infallible, adjusting the course of the strategy in real time and collecting essential data for future sales planning!
The benefits that SEO consulting offers
Putting your company in front of the right customer (and convincing them to buy) is a very powerful process, as the results become increasingly predictable, accurate and greater — but the advantages of SEO consulting don’t stop there!
I have listed below some of the most glaring benefits of this strategy:
Improved search engine rankings
When algorithms need to decide which sites to show in search results (and in which positions), they consider a number of factors, many of them secret. Among the well-known ones, the most important are:
- The optimization of a website as a whole (the invisible code that speeds up loading and presents meta tags and keywords in its digital structure);
- The company’s authority, measured by the number of references that point to it from outside (from other websites or companies), in addition to the number of people accessing the page and the time they spend there;
- And how much of the information available on the site is actually useful (i.e., focused on Customer Success rather than empty advertising aimed at garnering clicks without offering anything of practical value to visitors).
SEO consulting ensures that all of these requirements are met, giving you 100% certainty that your company will appear to all of the hundreds of thousands of people interested in what you have to offer them!
Increased credibility and trust
When your business website is optimized from code to content, the visitors’ experience becomes easy and enjoyable, making algorithms trust the message you are sharing (improving the website’s positioning in search results) and passing on credibility to users who come across your brand on the Internet!
An SEO consultant will create an action plan to build an image that conveys trust and professionalism based on what the brand would like to represent to itself, the public and the market!
Attracting qualified leads
Qualified leads are the potential customers most likely to buy the products or services your business offers — and the best way to attract them (or convert regular leads into these gold mines) is through specific keywords: all formulated by SEO consulting!
Knowing the right keywords goes far beyond identifying the most popular terms, updating your content, and hoping for the best optimization. Since each keyword describes a different moment in which leads become aware of your brand, you need to understand:
- Who are your leads;
- What are their desires, fears or doubts;
- And how you can help solve them!
Based on these questions, attracting qualified leads happens more naturally (organically) and with less effort (and less expense), strengthening the sales funnel with people who are truly willing to buy or be approached for a sale — providing a solid foundation for your business to take root and flourish!
Increased sales
By integrating SEO consulting into your sales strategies and attracting increasingly qualified leads to your business’s funnel on the Internet, something magical happens: your sales team stops wasting time with customers who are not ready to buy, and can dedicate themselves to those who are ready to swipe their card!
SEO consulting also draws up a plan so that customers who are less likely to close a deal are nurtured with special content (capable of qualifying these leads), and to make customers who have already purchased do business with your company again.
These are initiatives that lead to a considerable increase in sales, in the profitability that drives growth, and in the performance of your teams!
Constant analysis and monitoring
One of the biggest advantages of hiring SEO consulting is that your company will have access to the most valuable information about your customers and the results of your sales strategies!
These analyses are carried out regularly by consultants and ensure that your brand’s presence on the Internet is always in good shape: attracting people, generating qualified customers, and selling non-stop!
Constantly monitoring your brand’s website performance also allows for fine-tuning to resolve bottlenecks before they become serious problems, and guides future decisions based on concrete data about the behavior of different types of leads in relation to your business — eliminating doubts and errors caused by guesswork!
What will the SEO consultant do?
You may have already noticed that expanding your company’s visibility on the Internet , through search engines and other platforms, goes far beyond sprinkling a few keywords here and there and counting on luck for this “strategy” to work.
What SEO consulting does in practice is understand the purchasing psychology of your different types of customers (from the coldest to the hottest) to attract them to the right content: content capable of inserting these people into funnels or nurturing channels that lead to closing more sales!
This attraction happens due to the enormous exposure that your business has on sites like Google, which present your business, your products or services to more and more people — and at the moment they are looking for a solution!
By making the best pages appear to the ideal people, the SEO consultant guarantees public satisfaction and, most importantly, the profitability of your company!
I’ll explain all of this in more detail below — come with me!
Technical analysis and audit
SEO consulting’s technical analysis frequently checks your website architecture to ensure that your code remains optimized as your business receives more traffic, remains fast to load on all devices, and is easy for visitors to navigate your pages for as long as possible!
Since search engine algorithms value companies that focus on user experience on websites, the results of this audit contribute to customer loyalty while improving your brand’s positioning in Internet search results — bringing even more qualified people to buy from you!
Market and competitor analysis
The advantage of SEO consulting when it comes to maximizing your company’s visibility (and sales) without spending more than necessary is the analytical depth that the consultant takes on the market and your competitors!
Knowing how the sector in which your business operates is doing, where your competitors are making mistakes, what positions they reach in Internet searches and what opportunities can be taken from this, supports future strategies and can even guide the generation of new products, services or the exploration of new audiences!
No architect would build a castle on a swampy terrain: it would be a waste of money, time and manpower! He would analyze the area, identify all the pros and cons of it, and only then create a strategy before starting construction.
The market and competitor analysis by the SEO consultant does the same thing, but it prevents your business from sinking into the traps of your own niche!
Implementation of improvements
Once the SEO consultant has done all the analysis to understand the behavior of the public, the competition, and the role of your company in the lives of potential customers, he will suggest direct improvements to the pages of your brand’s website to make sure that the algorithms will position it at the top of the searches!
These improvements range from everything visitors don’t see (like the website code) to the content of the pages themselves, such as:
- The improvement of titles;
- Adding meta descriptions;
- Header tag optimizations;
- The structuring of URLs (page addresses);
- The density of keywords;
- And the optimization of images (so that they load quickly, preventing visitors from abandoning the page out of impatience, affecting your brand’s positioning in search engines).
Keyword Planning
With concrete data and intelligent projections based on them, SEO consulting will identify which keywords are most relevant for each segment of the public that your brand wants to attract, nurture and convert into buyers!
As the mission is to generate qualified traffic, the consultant will be able to:
- Optimize the terms by which your business is already recognized;
- Develop long-tail keywords (with multiple aggregated terms);
- And avoid those that present competition that is not very advantageous for your brand’s financial objectives!
Content creation
Content Marketing is a very important part of the success of an Internet sales strategy, especially when it comes to SEO!
Your consultant will evaluate all the materials already published by your company and implement some of the improvements I mentioned earlier, including the use of the new keywords!
The goal is to keep your business connected, valuable, and relevant to your target audience — and content creation is one of the surest ways to do that!
Link building
Link building is an SEO consultancy practice focused on building backlinks: referrals from relevant and reliable websites to your business website!
The more authority these third-party sites have, the more authority your business will inherit from them — since search engines take backlinks very seriously when ranking a page in search results!
How to Choose an SEO Service
The first factor you need to consider when choosing SEO consulting services is your company’s growth needs:
- Where does she want to go?
- How long?
- Using what tools?
- And most importantly, why?
Then, you need to identify a consulting agency that fits these needs, but that has already achieved significant results during its time in the market for other clients.
After all, the only way to know if an agency can help your business sell more is by looking at its portfolio (and the profit it generates) in partnership with previous companies!
This observation indicates the level of expertise of this agency’s SEO consultancy and how much it focuses on results beyond promises: if it says it can make you sell more, where is the proof?
The agency’s level of success or popularity is also indicative of its potential to turn your goals into reality with the least waste of resources (and headache) possible.
This is the case of Enjoy Minder, consecutively elected the best Inbound Marketing agency in Brazil!
With a client portfolio that includes national mega corporations (and with increases in sales for them that exceed 1700%), Enjoy Minder has dominated the first results of search engines for everything involving SEO and Digital Marketing for years!
It’s this kind of reputation, dedication and proof that you need when choosing your partner — anything less than that is a waste of time!
The transformative impact of SEO for business
I’m not exaggerating when I say that SEO consulting is the difference that makes most businesses grow — on and off the Internet!
Since building authority starts in the digital world (making your business appear at the top of search results) and quickly translates to the real world (where people talk about and recommend your company), your brand becomes a trusted reference for customers who are in doubt and, even better, for those who are ready to buy!
SEO has a transformative impact on this journey because:
- It attracts and filters leads based on their level of awareness of your company’s offerings;
- Feed them the most appropriate content to convert them into consumers;
- And it multiplies the amount of sales for your brand because of this!
As you learned here, SEO consulting begins with an audit of your business’s current presence on the Internet to recognize the tangents through which your company can grow (and which mistakes to avoid), without wasting resources, and with unshakable certainty in the success of your results!
If this is the type of process you need to reproduce in your company, I recommend that you complete the SEO Diagnosis + Consulting here at Enjoy Minder — it’s free and tells you everything you need to do to make your brand catch fire on the Internet!
SEO may not take you to the ends of the galaxy like NASA does with spaceships, but it can certainly bring the best customers (and a lot more money) to your business!
You don’t need anything else to dominate the market!
