If you’ve come this far, it’s because you’ve wondered if Digital Marketing is really reliable. And I admit it: there are many lies and misleading promises circulating around the Internet about this powerful strategy, raising doubts about its effectiveness.
But the truth is that Digital Marketing is reliable — especially when executed by the right hands (and minds)! Proof of this are the impressive numbers that I will show you by the end of this content.
So, let’s demystify the 5 biggest lies about Digital Marketing? Discover the truth with me and what really works in this vital strategy for business success!
What is Digital Marketing and what is it NOT?
Before you continue reading, I need to clarify what Digital Marketing is not, as misuse of the term can lead to confusion and mistrust — or even worse.
Often, ill-informed (or ill-intentioned) people spread the word that:
- Gives quick and easy money;
- You don’t need to study to work in this field;
- Just work a little — and so on!
So here is my warning to you that promises like these have nothing to do with true Digital Marketing. They are scams that only aim to make a profit at your expense.
To avoid falling into a trap, whenever you come across something like this, carefully evaluate what is being offered and look for information about the company or person responsible for the offer.
Remember: Digital Marketing is a strategy that requires planning, hard work and consistency to generate real and lasting results. There is no magic formula or shortcuts to success!
5 lies you’ve been told about Digital Marketing
To help you identify such lies and ensure that you can enjoy all the benefits of Digital Marketing, I have listed the 5 most common ones below. Check it out!
1. You can make money quickly and easily
Many people say that it is possible to make money with Digital Marketing quickly and easily, without effort or investment — you already know that these people cannot be taken seriously!
And if there’s one thing I can tell you, it’s that, in fact, this requires time, dedication, study and a lot of practice.
It is a fact that there are several tools and materials available — which ends up making things easier —, but to use them correctly, it is necessary to have specific knowledge and skills.
Furthermore, each area of Digital Marketing requires a different type of specialization. For example, to be successful in SEO, you need to understand search algorithms, content production, programming, and data analysis.
In other words: success in Digital Marketing does not happen overnight. I advise you to invest in a solid action plan, with well-defined goals and objectives, and to always be up to date with the latest news and trends in the market.
2. You don’t need to study to work in the field
Those who believe that Digital Marketing is easy also assume that you don’t need to study to work (or invest) in this area. Unfortunately, this is a lie that can harm any professional’s career!
Contrary to popular belief, Digital Marketing is an area that is constantly evolving. New tools, techniques and trends emerge all the time, and it is essential to always be up to date to achieve the best possible results.
This means that every professional needs to study and improve themselves through courses, books, webinars and events in the area — which must be part of their routine.
And, as I said before, Digital Marketing has branches that require different types of knowledge and skills. Some of them are:
- Content Marketing;
- Inbound Marketing;
- SEO;
- Social Media;
- Paid Traffic;
- Email Marketing;
- Marketing Automation, etc.
So, don’t believe the lie that it’s not necessary to study to be successful in Digital Marketing. Studying is essential in any field, including this one, which is so competitive and growing rapidly!
3. You work little
Yes, there are still those people with the mistaken idea that working with Digital Marketing is synonymous with working little, perhaps even on a paradise beach, but this is just another lie that is circulating around!
Of course, there are ways to make your day-to-day life easier and optimize results, but that doesn’t mean that your workload will be drastically reduced.
In reality, it is necessary to always be attentive to the needs of clients, dedicating yourself to each project with excellence and seeking to deliver (and improve) the expected results.
Furthermore, Digital Marketing may offer flexibility in terms of work routine, but success in this area requires a strong relationship of trust with clients, involving availability, attention and commitment. There is no room for slacking off!
4. It’s a pyramid scheme
For me, this is one of the worst lies about Digital Marketing. After all, there is nothing worse than being deceived by someone who promises you the world, right?
Although there are Multi-Level Marketing companies and Affiliate Marketing programs that generate commissions for sales, this has nothing to do with a pyramid scheme or necessarily with Digital Marketing!
It is important to be careful not to confuse things and end up getting involved in dangerous schemes. Digital Marketing is related to:
- Strategic planning;
- Content production;
- Lead generation ;
- Lead nurturing;
- Conversion optimization;
- Analysis of results — among other activities.
If something looks like a scam, it probably is, and not a legitimate Digital Marketing strategy. Be careful and don’t let these lies hurt you!
5. It’s just about selling courses
You probably already know: it is possible to use Digital Marketing to sell courses. In fact, there are professionals who teach, in a fair and honest way, everything they know to those who are willing to learn — and end up transforming lives!
However, Digital Marketing goes much further and you can sell basically anything with it. The essential thing is to have valuable content to share and use the right tools to reach your target audience. So don’t be fooled by this lie!
Digital Marketing is reliable and I can prove it!
More sales and less costs for M.Pollo
With the help of Enjoy Minder Digital, M. Pollo created a website optimized for SEO, invested in sponsored link campaigns and in creating relevant content for its customers.
The company also took advantage of the power of social media to get closer to its consumers and establish closer communication with them.
Through these actions, it was possible to significantly increase sales and consolidate the brand in the market!
More than R$10 million in opportunities for Móveis Masotti
Móveis Masotti invested in Digital Marketing to boost its business and increase brand visibility.
As a result, we have achieved impressive results with our work — including over 10 million business opportunities generated!
More visibility for Fiat in national campaign
Fiat was also looking to increase its online visibility and generate more conversions from its digital campaigns.
Enjoy Minder took action by proposing a set of actions, such as optimizing campaigns and landing pages, in addition to investing in ads on social media.
With the strategy in place, Fiat achieved impressive results: a 54% increase in online sales conversions and a 34% reduction in cost per lead!
When in doubt, research!
The expression “if the alms are large, even saints are suspicious” has never been so true! In the era of Digital Marketing, it is common to find several tempting offers on the Internet, but not all of them are trustworthy.
And as I can’t stress enough, when the offer is too good to believe, research the company’s reputation. Check if there is a history on Reclame Aqui, reviews on Google Business and on social media!
Now, if you are convinced that Digital Marketing is reliable and are looking for serious work, Enjoy Minder is a great option. Talk to one of our experts and find out how to invest in Digital Marketing safely and effectively!
