It’s a fact: digital marketing is growing every day. As a result, the number of companies investing in this market is also increasing. So, if you’re just starting out and want to stand out, you need to understand how to start Digital Marketing on the right foot!
I am Guilherme de Bortoli, I have over 20 years of experience in Digital Marketing projects and, during that time, I have been able to test the best strategies and the fastest ways to achieve great results.
Today, I want to share with you the advice I wish I had received at the beginning of this journey and the techniques that have worked best for my clients. Come with me!
How to start Digital Marketing from scratch?
During my career, I have gone through many trials and errors to understand what really works.
But, so that you don’t have to go through this, I’ve put together a list of the main points you need to know to get started in Digital Marketing:
1. Always perform a Digital Marketing diagnosis
“For those who don’t know where they want to go, any place will do.â€
You’ve probably heard this phrase at some point in your life, and the truth is that it also applies to business.
Therefore, the first step for anyone who wants to know how to start in Digital Marketing is to make a general diagnosis:
- What Digital Marketing actions does the company take?
- What is her current position?
- What results have you achieved?
- Where does she intend to go?
- What have the competitors been doing? — and so on!
With just this data in hand, it is possible to establish an action plan to start achieving results on the Internet.
2. Spare no effort to build your persona
Every business has an ideal customer profile, that person who has everything to do with their product or service and who would be their “best customerâ€. In Digital Marketing, we call this a persona.
The persona is a fictional character based on the real characteristics of your ideal client — gender, age, city… In addition, it is also important that you know what their habits, behaviors and types of content they usually consume on the Internet are.
The reason seems quite obvious: the better we know the person we want to talk to, the more accurate our communication with them will be!
When we need to give serious news to two close friends, for example, we know exactly the best way to talk to each of them, because we know how each one behaves. Isn’t that right?
Defining personas, then, is a way of establishing this same relationship with customers. By knowing some details about them, it is possible to speak the same language they speak, adjust the way you communicate and sell, building much more effective strategies!
3. Create a very detailed plan
Once you have a diagnosis and know who your persona is, it is time to create a very detailed plan on how to get started in Digital Marketing.
It is not enough to simply set goals for where the company wants to be in 6 months or 1 year. It is necessary to identify, for example:
- What actions should be taken to achieve these results;
- Who should do it;
- When should it be done;
- How the execution should be;
- And how to measure the results during the implementation of this strategy.
A good Digital Marketing plan is almost like a “step by stepâ€, making it clear exactly what the path is to achieve the planned results!
4. Focus on producing quality content
Did you know that 93% of Indian search on Google before buying a product or hiring a service? And that 74% also do this search on social networks?
Appearing among the first results for these searches considerably increases the chance of closing a deal with these people. But to do this, you need to produce quality content — which is also known as Content Marketing.
This is the golden strategy for both those looking to get started in Digital Marketing and those already in this market!
This is because valuable content helps to increase the brand’s authority and visibility, making it stick in people’s minds, also increasing the chances of it being chosen at the time of purchase.
5. Monitor results frequently
One of the great advantages of Digital Marketing is that it is measurable. In other words, we can measure the results of any action to understand what is working well and what needs to be corrected.
But another essential tip on how to get started in Digital Marketing is that we shouldn’t just look at the results at the end of the strategy.
The secret to success on the Internet is to monitor the results of each action from the beginning. This gives you time to make better decisions and put them into practice to achieve the results within the expected time frame.
6. Hire a Digital Marketing Agency
Hiring a Digital Marketing agency is not a mandatory decision for those who are starting out, but there is no denying that it will speed up (a lot!) your results.
This is because, when hiring a Digital Marketing agency, the company has access to a complete team with market experience to know which strategies work best and which may not work so well for your business.
The big positive point is that this shortens a very important path in your journey: the path of mistakes!
Furthermore, it is also possible that an agency requires a much smaller investment (of time and money) than hiring a complete Marketing team that offers the same support and experience.
Enjoy Minder Digital can help you take the first steps!
It’s not that difficult to understand how to start in Digital Marketing, but there are details that only experience can teach you.
Here at Enjoy Minder, we have been helping other companies position themselves in the digital environment, build winning strategies and sell more for over 15 years. So believe me when I say: we can help you take the first steps!
Want to grow with us? Request a call from one of our experts right now — free and with no obligation!
