Have you ever come across AI-generated content that is genuinely engaging and relatable? What do you think contributed to its success?
From creating headlines to crafting movie scripts, generative AI technology has revolutionized content creation. What AI can produce has become increasingly sophisticated, often blurring the line between human-generated and machine-generated. Here’s a tactical guide on how to add that much-needed human touch and personality to your AI-generated content.
What is Personality in Content?
Personality is defined as the characteristics or behaviors that make a person unique. In terms of content, personality means something that has been created (or appears to have been created) by a person using his or her preferences, emotions, perspectives, etc.
One of the critical aspects often missing from AI-generated content is personality: a distinctive voice and tone that resonates with an audience. The subjective choices a person makes regarding vocabulary, syntax, and point of view always result in a unique creation.
Since AI tools use algorithms to produce content based on prompts, it can often come off as bland, repetitive, incorrect, or uninteresting. However, it is possible to take advantage of the convenience of generative AI while creating unique content with a personal touch.
1. Understand your Brand Voice
Before you add personality to your content, you need a clear understanding of your brand voice. Your brand voice is the unique way your brand communicates, characterized by its tone, style, and attitude. It should reflect your brand values and resonate with your target audience.
Tactics:
- Define Your Brand Voice: Create a detailed document that describes the characteristics of your brand voice. Include descriptors like “friendly,” “authoritative,” “quirky,” or “professional.”
- Use Brand Voice Guides: Develop guidelines that include examples of your brand voice in action. Be sure to share these guides with your team to ensure consistency across all content.
2. Customize AI Content Output
Most AI content generation tools offer customization options. You can adjust input parameters to influence the tone and style of the generated content.
Tactics:
- Adjust Tone Settings: Use the tone settings available in your AI tool to match your brand voice. Options typically range from casual to formal and can be adjusted to fit your needs.
- Provide Detailed Cues: The more specific your cues are, the better AI can align with your brand personality. Include context, desired tone, and specific phrases or styles you want to emulate.
3. Incorporate Human Elements
To ensure AI-generated content feels more human, include elements that come naturally from human writers, such as personal anecdotes, rhetorical questions, and expressions of empathy or humor.
Tactics:
- Add Personal Stories: Integrate short anecdotes or examples that relate to your content. Personal stories are great because they make your content more relatable and engaging.
- Use Conversational Language: Include conversational elements such as questions, idioms, and colloquialisms. This makes the content seem more like a dialogue with the reader.
- Inject Humor: When appropriate, add light-hearted comments or jokes. Humor can humanize your brand and make your content more enjoyable.
4. Edit and Customize AI Content
AI-generated content should not be used as is. Always review and edit what your tool produces to ensure it aligns with your brand voice and meets your quality standards.
Tactics:
- Review and Review Again: Thoroughly review AI-generated content for tone, style, and accuracy. Make adjustments as needed to align it with your brand personality.
- Add Personal Touches: Infuse your brand with unique phrases, stylistic elements, and specific personality traits. This helps differentiate your content from generic AI-generated content.
5. Use Visual Elements
Visuals can significantly enhance the personality of your content. Images, graphics, and videos can convey emotions and brand personality more effectively than text alone.
Tactics:
- Include Branded Images: Use images and graphics that reflect your brand’s style and tone. Make sure they are consistent with your overall brand aesthetic.
- Create Custom Graphics: Design graphics that complement your content and highlight key points. Custom visuals can add a unique touch to your AI-generated content.
6. Interact with your Audience
Engagement goes beyond the content itself. The way you interact with your audience on social media, in comments, and through other channels can reinforce your brand’s personality.
Tactics:
- Respond to Comments: Actively engage with readers by responding to comments left on your blog and social media posts. Use a tone that is consistent with your brand’s personality.
- Encourage User-Generated Content: Encourage your audience to share their experiences, stories, and opinions. Including user-generated content can add authenticity and relatability to your brand.
7. Implement Feedback and Continuous Improvement
The process of infusing personality into AI-generated content is an ongoing one. Collect feedback regularly and refine your approach to ensure your content consistently resonates with your audience.
Tactics:
- Ask for Feedback: Use surveys, polls, and direct feedback from your audience to evaluate how well your content reflects your brand personality.
- Analyze Engagement Metrics: Monitor engagement metrics, such as time on page, social shares, and comments, to evaluate the effectiveness of your content. Use this data to make informed adjustments.
- Iterate and Improve: Continually refine your content creation process based on feedback and performance data. Stay flexible and open to changes that can improve the personality of your content.
8. Mix AI with Human Creativity
One of the best ways to ensure your content has personality is to combine AI capabilities with human creativity. Use AI for repetitive tasks and generating initial drafts, but rely on human creativity for the finishing touches.
Tactics:
- Collaborate with Writers: Allow human writers to collaborate with AI tools. Writers can use AI-generated content as a foundation and then add their unique voices and perspectives.
- Use AI to Generate Ideas: Use AI tools to brainstorm topics, but let human creativity drive content development and execution.
Challenges and Considerations in AI-Generated Content
While there are undoubtedly numerous benefits to infusing personality into content, using generative AI can also present some potential problems that should not be ignored.
Offensive Content
The content an AI tool can generate is only as good as the prompts it is given and the data it has been trained on. Because of this, generative AI can unintentionally perpetuate biases, stereotypes, or discriminatory content. It’s crucial to carefully vet everything it produces to ensure your content doesn’t perpetuate harmful stereotypes or accidentally offend someone.
Legality and Ethics
Using AI-generated content can raise legal and ethical issues, particularly around copyright, intellectual property, plagiarism, and data privacy. You should ensure that you comply with relevant laws and regulations governing the creation and distribution of content and always be transparent about your use of AI technology in your content.
Wrong Data
AI tools’ responses to certain prompts may be inaccurate. Carefully check everything to make sure it doesn’t contain false information, misinformation, or incorrect facts. Just like content created entirely by a human, good proofreading and editing skills are required to find and correct these issues before the content is made public.
Coherence
Consistency is key to building a strong brand personality and voice. Tone, style, and messaging should be consistent across all of your content. While you’re checking for the issues mentioned above, also make sure everything is cohesive.
Balance
While AI can automate your content generation process, it’s essential to find a balance between convenience and the human touch. Reviewing and editing all of your content can help ensure that the strategies outlined have been successfully implemented and that you’ve avoided any issues.
