If you work with SEO or simply know the value of organic traffic, you understand how much a Google update can impact your results.
The constant changes in Google’s algorithms, especially Core Updates, have a significant influence on the positioning and visibility of websites.
So let’s see how to face these changes with confidence and discover the best strategies to maintain your relevance online? Follow me!
What are Core Updates and how do they impact traffic?
If you think you don’t need to keep up to date with SEO, you’re wrong! You need to always be aware of the changes, especially the biggest ones, such as Core Updates.
Google Core Updates are significant updates to the search algorithm that can have a major impact (good or bad) on websites’ online traffic.
Basically, Google uses a complex set of rules to determine which websites appear first in search results.
It’s like a competition for space, really! Which brings to the digital universe the competition that already existed in traditional media, such as billboards, radio and TV.
These algorithms take into account hundreds of factors, from the relevance of the content to the ease of use of the website.
When Google performs a Core Update, it is essentially tweaking these algorithms to improve the quality and relevance of search results for users.
This means that after an update, some websites move up or down in search rankings, which directly affects the traffic they receive.
For example, an update might prioritize sites with high-quality content or penalize sites with too many intrusive ads.
These updates are important because they ensure that users have the best possible experience using Google and find the information they need quickly and efficiently.
That’s why I reinforce: for website owners, understanding these updates and quickly adapting their SEO strategies accordingly is crucial to maintaining or improving their online visibility.
Regarding the impact on websites, a study was carried out that quantifies how the March 2023 update changed rankings and impacted certain URLs.
Sites like Wikipedia saw an interesting gain in visibility, with around 10%. On the other hand, sites like “urbandictionary.com” lost 61%.
After another update in November, there was a notable increase in the percentage of new URLs (that did not appear in the top 20) reaching the Top 10 of Google searches. In other words: displacing others that had been there for longer.
Semrush also noted that this percentage has risen to 12.75%, compared to 10.85% in August and 8.7% in March 2023!
The pain of fluctuating results
You know that rollercoaster feeling, but in the digital world? That’s exactly how website owners feel when their search rankings fluctuate.
One day, you’re at the top, dominating the market in the digital environment.
The other feels like someone pulled the rug out from under you and you’re down there wondering what happened.
These changes can significantly affect the visibility of websites, affecting not only traffic but also business performance.
It’s as if, suddenly, the store that was on the city’s main street was transported to a hidden alley.
Frustrating, right? But don’t worry, there’s no reason to despair!
This is part of the SEO game and the constant dance with search engine algorithms — and there is a solution! That’s what I’m going to show you next.
5 ways to deal with algorithm changes
Now that you know what the rules of the game are and that changing them is part of the process, you need to know how to deal with all of this.
I’ve gathered the tips that I consider most important!
1. Continuous monitoring
Look, continuous monitoring is like your radar for algorithm changes, and using tools like Google Analytics and Semrush can be a lifesaver.
They help you track your site’s performance and identify changes in traffic or rankings. This way, you’re always on top of the game and ready to adjust the sails when necessary!
2. Production of optimized content
Now, let’s talk about content. You know that saying “content is king”? Well, it’s true!
Quality content really helps keep your website strong and steady, as it is always among Mr. Google’s favorite ranking factors.
Always focus on creating relevant, informative, and engaging content. This not only pleases Google, but also keeps your visitors happy and engaged!
3. Technical optimizations
Technical optimizations are like the behind-the-scenes work of a theater play, keeping everything running smoothly so viewers can enjoy the show without interruptions or frustrations.
Think about site speed, URL structure, redirects, header tags… these little technical things can make a big difference.
Keeping your website technically sound is therefore essential to avoid being caught off guard by algorithm changes!
4. Pay attention to changes
Staying up to date with the latest Google updates and trends is crucial. Follow reputable SEO blogs, attend webinars, and be active in online communities.
This keeps you informed about what’s going on in the world of SEO, and most importantly: it prepares you to act quickly!
5. Agility in adapting strategies
Finally, if you are doing everything I mentioned above, it will be easier to adapt your strategies quickly. Google’s changes will not leave you at a loss for long!
With an agile approach, you can adjust your SEO tactics and minimize any negative impacts of updates.
Tip: Review your SEO strategies post-update!
When Google updates its algorithm, it’s the perfect time to take a look at your SEO strategies.
It’s like a self-assessment session, you know? Like, “Let’s see what’s working and what needs tweaking.”
For example, check out your content:
- Is it still aligned with SEO best practices ?
- Is it attractive, up-to-date and useful to your audience ?
- Are your website structure and internal links facilitating search engine rankings and visitor flow?
Sometimes, small tweaks can make a big difference. Keep everything up to date and aligned with the new guidelines to stay on top of the SEO game!
Ready for the next Google update?
So, to recap: Google updates may seem like a big deal, but they’re actually opportunities to improve!
Remember to maintain continuous monitoring, produce optimized content, make the necessary technical optimizations, focus on usability, keep an eye on changes and be agile in adaptations.
With these tips, you’re more than prepared to face any update that comes your way.
And if you need a little extra help, Enjoy Minder SEO Diagnosis is a good choice. Let’s face these challenges of the digital world together!
