I bet you already know that Digital Marketing and the Internet are increasingly part of people’s lives. But did you know that Brazilians spend more than 10 hours a day online — and Brazil ranks third in the world in daily time on the Internet?
There’s no denying that, in this way, thinking about Digital Marketing strategies for a business is essential, as it is one of the best ways to impact and relate to consumers who spend so much time online.
But if you are still a beginner in the area and have doubts about how to start applying it in your company, just stay here with me, and I will help you with several Digital Marketing tips for beginners!
What is Digital Marketing?
With the popularization and growth of the Internet, it is clear that not only people, but also more companies are present on it, investing in creating a digital presence.
After all, since the way we consume changes all the time, it is only natural that the way we do marketing does too! And Digital Marketing, in a nutshell, is exactly that: a set of actions to promote a product or service through the Internet.
Now, if you want to understand more about this concept and know what to do to apply Digital Marketing in your company, check out the tips I have prepared:
Digital Marketing Tips for Beginners
Invest in Content Marketing
The first Digital Marketing tip for beginners that I have to give you is to invest in Content Marketing — the production of content and its distribution in different formats and channels.
This is a very valuable way to get your company found on the Internet, becoming relevant to people and thus increasing their trust in your business before closing a sale.
Furthermore, Content Marketing is a great way to build a relationship with your customers even after the first sale, also increasing the chances of them closing new deals with you!
Get found by potential customers on Google with SEO
Another important tip for applying Digital Marketing, and which helps with Content Marketing, is SEO — an acronym that stands for Search Engine Optimization.
SEO is a set of techniques applied to your website, blog and content to ensure that it ranks well in search engines, such as Google — and in a completely organic way (without having to pay for ads to be found!).
Invest in Paid Media to boost your reach
While SEO helps you be found organically, paid media can complement your strategy, boosting your company’s reach.
Paid media is basically when you invest money in advertising platforms, such as Google Ads and Facebook Ads, so that they show your brand to people in the right place, at the right time, directly reaching your target audience!
This way, you can increase visibility, engagement and sales very quickly. That’s why it’s important to have a separate amount for paid media in your budget sooner or later .
Create an Inbound Marketing Strategy
Inbound Marketing, also known as Attraction Marketing, uses techniques such as Content Marketing and SEO to actually attract potential customers.
In this strategy, you offer valuable content, spark interest — among visitors to your blog or, for example, your followers on social media — in more in-depth material, and then request some contact information, such as name and email, to deliver this material.
In fact, if you’ve never heard of it, this is how lead generation works ! The lead itself provides its data and allows the company to directly interact with it — an opportunity to build even more trust, credibility and sales opportunities !
Use Social Media and strengthen relationships
As you may have already noticed, social networks are also fundamental spaces for increasing the visibility of your brand and connecting with potential customers.
But not only that: with them, you can stay relevant and even more present in the lives of those who are already customers of your company, improving the relationship after the sale!
Be sure to take advantage of our material to choose the ideal social network for your company and understand what type of content performs best on each one:
And since Digital Marketing is a very dynamic strategy that undergoes constant changes, you need to keep up to date and study constantly! With that in mind, I have already separated three other materials for you, who are just starting out in Digital Marketing:
3 PDF ebooks on Digital Marketing for beginners
- Practical guide: how to choose the best Marketing Strategies for your company;
- Content Marketing: the secrets to attracting and engaging your audience;
- The definitive Inbound Marketing manual.
In addition to these and the more than 60 materials in our Free Library on Marketing, Sales and Retention, I also recommend:
Put theory into practice!
Develop a Digital Marketing plan to apply in your company and then be sure to carry out tests to analyze the initial results and understand what needs to be improved.
This is how you will achieve the results that your company not only wants, but definitely deserves!
And for the first step, we also have some free material ! Enjoy:
But, if what you really need is the help of a specialized Digital Marketing agency, request a contact from Enjoy Minder!
