We will share the best tips so you can establish your SEO strategy with Google’s advanced search.
In today’s vast digital landscape, the ability to find specific information is important to the success of any online strategy. Google Advanced Search stands as a beacon in this ocean of data, allowing users to precisely explore and filter results.
In this article, I will explain to you not only how to access this powerful feature, but also how to master advanced search commands to boost your SEO strategy.
What is Google advanced search?
Google Advanced Search is a feature that allows users to refine and customize their searches to get more specific results. Instead of simple queries, advanced search allows you to apply different types of filters and operators to get results based on specific criteria, such as dates, file formats, or geographic locations.
What is Google advanced search for?
I have found Google’s advanced search useful to get more precise and relevant results, especially if I need information that is specific. It is possible to filter by domain, search for exact words, exclude certain terms and use other operators to further refine the search according to your needs.
How to access Google Advanced Search?
Accessing this function is not complex, since you only have to enter the main page of the search engine and then go to the section that says “advanced search.” If the connection is from a mobile device, such as Android, it will be necessary to enter google.com/advanced_search from the phone or tablet browser.
Google Advanced Search Commands: Tips for Searching Like an Expert
Beyond what was previously explained, it is possible to place commands in the basic Google search engine to achieve advanced searches without the need to access the previous page. Next, I will share a series of tips for using basic advanced search commands. The most relevant and used are usually:
site:[URL]
This is a Google search that allows you to restrict the results to a specific domain. This is useful when we want to find information within a specific website, analyze the content of a particular domain, or check its indexing status. This can be perfectly applied with the MD Marketing Digital site, as can be seen below:
site:[URL] [keyword]
It is similar to the previous one, but a keyword is added that restricts the results to said term or keyword. For example, suppose you want to search for information about artificial intelligence on the website “https://www.mdmarketingdigital.com/”. You can use the advanced search command as follows:
site:https://www.mdmarketingdigital.com/ artificial intelligence or SEO, to know these sections.
Quotation marks (“”)
This is a technique made to carry out specific searches and consists of placing quotes around a keyword. By using them, I signal to Google that I want to obtain results where said keyword is specifically mentioned within the content of the web page.
If you are looking for information about digital marketing for e-commerce, then you must enter “e-commerce” digital marketing.
Sign (-)
A “-” sign must be placed before a word to remove it from search results. This will be useful when you want to exclude certain terms from your final results. A clear example of this can be: “artificial intelligence – robots”, making it clear that you do not want to obtain that type of results.
‘filetype’ command
Typically the ‘filetype’ command followed by a file type (e.g. PDF, DOC ). It is very useful to search for specific results by type of document, in case a specific search is needed. A clear example of this could be: “artificial intelligence filetype:pdf”.
Asterisk (*)
Use the asterisk to search for terms or keywords that you don’t completely remember. Google will fill the blank space with relevant words, as you can see in this example: “art * history.”
site:[URL] inurl:[keyword]
This command is actually needed to search for a specific term within a site’s URL. For example, searching for “site: https://www.enjoyminder.com/ inurl:sem” looks for results that include the word “sem” in the URLs of pages on the site with that term.
inurl:[keyword]
This is an indication of Google requesting that the URL of the sites include a certain keyword. You can perform a search that is “Uber trips inurl:cheap”.
intitle:[keyword]
This is a similar function to the previous one, but the search engine is asked to reveal results in which the keyword is highlighted in the main title of the site. The example is the same as in the previous case, and you can find very useful results.
intext:[keyword]
With this command, you can search for a specific term within the body of the pages’ text. For example, when searching for “intext:advances artificial intelligence” you will get results where that key phrase appears directly in the content of the web pages.
related:[URL]
Using this method, Google identifies websites similar to the one provided in the URL. For example, searching for “related:wikipedia.org” will return results that include other websites related to Wikipedia itself.
info:[URL]
Last but not least is the info command. It allows you to search for specific information from the site provided in the URL. In the example, “info:nytimes.com” will share details about the New York Times website, such as the description, start date, and related links.
How to use Google Advanced Search for your SEO strategy?
Google Advanced Search is a powerful tool that will allow you to improve your SEO strategy. Below, I will share some key steps to get the most out of it:
- Competitor analysis: it is possible to use advanced search commands to study your competitors and understand their SEO strategies.
- Search segmentation: they will be able to use advanced search commands to perform specific research and obtain more precise results related to a certain market niche.
- Researching possible new content: can be implemented to discover relevant content and trends in a given industry, which helps fine-tune a content strategy.
- Continuous updating of search engines: thanks to the correct use of advanced searches, it is possible to implement recurring SEO strategies, such as creating specific URLs and updating content regularly to improve visibility in searches.
Conclusion
In conclusion, I can confirm that Google’s advanced search can significantly enhance an SEO strategy. For effective implementation, I invite you to explore the various techniques and commands that I have highlighted in this article. In particular, if you want to obtain personalized results for your company and optimize your online presence, do not hesitate to count on our SEO professionals.
Leave your comment! Have you tried any of these strategies? Do you have any specific questions about how to apply advanced search in the context of your strategy? We would love to hear about your experience and respond to your concerns.
Our team of professionals at Enjoy Minder is ready to guide you in implementing an effective and personalized SEO strategy. Contact us for expert advice and take your online presence to the next level. Make the most of these techniques and make your online presence shine with our help!
