Whether in traditional marketing or inbound marketing, A satisfied customer has always been a powerful indicator of success. However, in recent years, satisfying customers has become a much greater need, both in national and international companies. So much so, that if we want to specify what inbound marketing is about and what its methodology is , we are going to come across a stage that is dedicated exclusively to creating strategies to please customers.
Roughly speaking, The inbound methodology has four stages: attract, convert, close and delight. This last phase is what we need in the next lines, since it forms an important link to attract new sales opportunities, thanks to the recommendations of others. To first understand why the best advertising for your company is a satisfied customer, let’s analyze the following statistics:
- Happy customers who manage to resolve their problems tell about their experience to about 4-6 people. –White House Office of Consumer Affairs.
- An unhappy customer will tell 9-15 people about their experience. – White House Office of Consumer Affairs.
- 96% of dissatisfied customers do not complain, however, 91% of them simply decide to leave and never return – Financial Training services.
- For every customer complaint, there are 26 other unhappy customers who have remained silent – Lee Resource.
People are more likely to talk about poor service, as a complaint, rather than express how pleased they felt with a purchase. Do you remember the saying: if you do a hundred good things and one bad thing, people will remember you for the bad thing? This same principle also applies to marketing and industries.
Dissatisfied customers are dangerous for the reputation of companies because it is easy for them to spread the word about their bad experience. On the other hand, satisfied customers, although they disclose the information to fewer people, its effect brings positive results, such as the purchase of a third party. People buy more because of a “friend’s recommendation” than because of advertising in digital media since individuals who feel comfortable with the purchase or acquisition of a service or product motivate others to do so.
We need to have close testimonies that validate our decisions, especially if they involve a short or long-term investment. In addition, we are always looking for successful purchases and nothing better than having a person we trust to recommend one to us.“Word of mouth” recommendations are the best promotion a brand can have. On the other hand, it is also important to understand what it really means to have a satisfied customer.
What characteristics does a satisfied customer have?
By definition, A satisfied customer is a person who pays a certain amount to access something that interests them and finally, they feel comfortable with their purchase.A customer can be a user (who uses a service) or a buyer (who purchases a product).
For inbound marketing, a satisfied customer is one who, at the end of the methodology, becomes a promoter of your brand. In fact, this is the great goal of this customer attraction technique, since it closes a cycle of content and strategies directed towards relationship marketing.
Therefore, A satisfied customer will not only promote your virtues and benefits but at the same time, will also bring you new sales opportunities, That is, more audiences that relate to your value proposition. This is because you must be certain that the people who become your promoters attract your ideal audience, which in theory includes people similar to your clients.
To establish more precisely what type of clients you have or need, inbound marketing suggests creating a “buyer persona,” which constitutes a profile that summarizes the characteristics of your buyers. For example: gender, age, city, problems, needs and motivations.
A satisfied customer, on the other hand, is always attentive to the content you publish. They subscribe to your newsletter and follow you widely on social networks, interacting with you through comments or direct messages. Consolidate a client who likes to make you part of their daily lives because of the great value you add to their life.
What does customer satisfaction really mean and why is it so important?
Many organizations worldwide are working to make customer satisfaction an important benchmark when measuring commercial excellence among companies. Customer satisfaction as a global indicator, refers to the level of satisfaction that a person has when making a purchase or using a service.
The logic within inbound marketing indicates that the greater the satisfaction, the greater the possibility the company has of the customer purchasing again or contracting services with it. It is possible to define customer satisfaction as the emotional level of an individual after comparing the perceived performance of a product or service, in relation to the expectations that were created around it.
Customer satisfaction is an important strategy in any business model since it guarantees a high level of customer compliance. It is a guarantor that the company is heading in the right direction and that it is relating positively to its communities. On the other hand, customer satisfaction has had a great impact on the inbound methodology, to the point that companies from all sectors develop strategies to achieve it.
A satisfied customer. It is the best advertising for your company because it gives the power to others to praise how successful the engagement is with your buyers. how well you know them and the level of quality that your products and/or services have.
