Do you feel like your company is stagnating in terms of growth? It’s time to take control and boost your business with LinkedIn.
Whether you are a small startup or a large corporation, this article will show you how to grow and boost your business with LinkedIn.
Here are 7 practical tactics:
1. Optimize your Message
One of the most important aspects of LinkedIn is your business message. Your message should be clear and concise, highlighting your company’s unique selling points and what sets you apart from the competition. Be sure to include information about your products or services, as well as any industry-specific knowledge or experience you may have.
Additionally, it’s important to keep your messaging updated to reflect any changes or developments in your business. To maximize the potential of this platform, it’s essential to optimize your posts for maximum visibility and engagement.
Here are some ways to optimize and modify your message on LinkedIn:
- Use a strong title: The title of your post is the first thing people will see, so make sure it’s catchy and relevant to your target audience. Use keywords relevant to your industry and include numbers and statistics if possible.
- Use visuals: Visually appealing content performs better on LinkedIn. Therefore, using high-quality images relevant to your post is a good option to add value to the content. The right content strategy on LinkedIn helps in increasing engagement rates.
- Keep it short and direct: People are busy and have short attention spans, so keep your posts concise and to the point. Use bullet points or numbered lists to make it easier to read.
2. Be Creative with your Designs
Secondly, if you want to boost your business with LinkedIn, it is essential to be creative with the design of your LinkedIn posts, as this can help you stand out in a sea of text-based content.
Consider including carousels, custom images, and graphics in your posts to make them more visually appealing and capture your audience’s attention. This can lead to higher engagement rates on LinkedIn, such as likes, comments, and shares.
Plus, creative layouts allow you to share multiple images or graphics at once, helping you convey complex ideas or information in a more digestible way.
Custom images, such as profile pictures or product photos, can also help build trust and credibility with your audience. Additionally, graphics, such as infographics or charts, can make your content more engaging and shareable. Graphics help break up long blocks of text and make your posts more readable and understandable.
You can use a variety of tools to enhance the design of your LinkedIn posts. Canva, Adobe Spark, and Piktochart are popular options for creating charts and infographics.
3. Offer a Glimpse of How People Work in Your Business
Using LinkedIn to offer a behind-the-scenes look at how things work at your company can be a great way to build trust and credibility with your audience.
By sharing behind-the-scenes content, you can showcase the real people who work at your company and give your audience a glimpse into the culture and values that drive your business.
One way to do this is by sharing videos of your team working together. These videos can be short clips of team members collaborating on projects or longer videos that show the day-to-day operations of your company.
It’s also a good idea to share your employees’ personal stories. These can be stories about how they got started in their field, the challenges they’ve faced, or how they’ve grown and evolved in their roles. These stories can help humanize your company and make it more relatable to your audience.
Creating content around your company values is another way to showcase what sets your company apart. This way, you can communicate your values to your audience and show how you live them at your company.
Highlighting the ways your company is making a positive impact on the world can also help build trust and credibility with your audience. Plus, it will attract employees and customers who align with your company’s values.
Finally, you can use polls, Q&As, and live videos to interact with your audience and build a sense of community around your brand. Using a variety of content formats allows you to keep your audience engaged and build a strong relationship with them.
4. Find your Leads
To generate more leads, it is vital to find the right people on LinkedIn. This is best achieved with the help of automation tools. Find out why sales teams need Dripify and consider this tool as a powerful way for a sales team to generate leads and close deals.
By researching potential companies and engaging with their employees on LinkedIn, you can establish yourself as a trusted resource and increase the likelihood of making a sale. Remember that the employees you want to connect with should have decision-making power.
One of the best ways to find your audience on LinkedIn is by researching potential companies and identifying key decision-makers. You can do this by searching for the company name and looking at the profiles of employees who work there.
Sales Navigator is a paid version of LinkedIn that provides advanced search capabilities and lead recommendations. By using Sales Navigator, you can find leads who are more likely to be interested in your product or service and engage with them in a more targeted way.
Once you’ve identified your target audience on LinkedIn, it’s important to let them know that your brand exists.
You can do this by sharing relevant content, participating in conversations, and answering questions. This helps establish you as a thought leader in your industry and increases the likelihood of making a sale.
It’s important to remember to use real-person language when interacting with potential customers on LinkedIn. Avoid using overly formal or sales-like language; instead, focus on building a relationship with your potential customers. Explore the B2B sales strategies available to grow your business.
Also, make sure you show genuine interest in their business and try to understand their pain points and goals. By building a relationship with your potential customers, you can increase the likelihood of closing a sale.
5. Announce News of Your Business and Notable Achievements
Announcing company news and notable achievements on LinkedIn is important for several reasons.
Firstly, it helps build and maintain a strong online presence for the business. By regularly updating followers on the latest developments, the business can stay top of mind for potential customers and increase its visibility.
Secondly, it is an effective way to showcase the company’s achievements and build credibility. By highlighting successes and milestones, the company can demonstrate its capabilities and expertise, which can help attract new business and build trust with existing customers.
Additionally, it can serve to attract and retain top talent by showcasing positive progress and company growth.
6. Don’t Look Strictly “Suit and Tie”
Although LinkedIn is a professional networking platform, it’s also important to remember that it’s a social platform where people connect with each other. Being too “suit and tie” can make a company or individual seem cold and unapproachable. Instead, it’s important to show the human side of the company or individual.
Humanizing a company or individual can help build trust and establish a connection with potential customers. One way to do this is by sharing personal anecdotes or behind-the-scenes photos (as explained above) to offer a glimpse into the company culture or the individual’s personality. This can help create a sense of relatability and make the company or individual seem more approachable.
By showing that there’s more to the company or individual than just their professional qualifications, you can help create a more authentic, human-oriented, and engaging presence on LinkedIn.
7. Measure and Analyze your Results
Finally, it’s important to measure and analyze your LinkedIn results. Doing so will help you understand what’s working and what’s not, and make data-driven decisions to improve your LinkedIn marketing strategy.
You can use analytics tools to track metrics like engagement, reach, and conversions, and make adjustments as needed to optimize your results.
To make the most of LinkedIn’s potential, it’s important to stay active on the platform. Make sure you regularly update your company page and profiles and engage with your network. By following these LinkedIn tactics, you can boost your company’s growth and take your business to new heights.
