To create a website that customers love, use, and keep coming back to, you need to consider its user interface (UI) and user experience (UX). UX and UI help designers and digital marketers create websites and marketing campaigns that foster a seamless web experience that engages customers.
Here are the UX/UI trends for 2025 that you need to have on your radar to ensure you delight customers on your website.
1. Immersive experience
One of the most exciting trends emerging in the UI/UX world is the immersive experience, or “scrolly-telling.” This allows users to explore a website that changes as they scroll down the page. With scrolly-telling, designers can choose what content to display and how to present it, making the experience feel more engaging and story-like.
By incorporating smooth animations and dynamic elements alongside standard site features, you can capture your visitors’ attention and keep them interested in everything your website has to offer.
2. Generative design
With advancements in artificial intelligence, generative design is becoming a trend in UI/UX. This method uses algorithms to create design elements based on data and information provided by users. By using AI, designers can develop more dynamic and adaptable interfaces that respond to user needs in real-time.
AI-powered Personalization
Generative design enables the creation of unique layouts, color schemes, and generated content based on customer usage patterns. Not only does this technology speed up the design process, but it also enables highly personalized experiences. Traditional design methods often struggle to achieve this level of customization, making generative design a game-changer.
3. Microinteractions
Microinteractions are small but powerful design elements that enhance the user experience by providing feedback and guiding actions. As we approach 2025, these subtle animations and interactions are becoming increasingly popular in UI/UX design. From button animations to notification alerts and loading indicators, microinteractions bring digital interfaces to life and make them feel more engaging.
By integrating both functional and aesthetic microinteractions, designers can create a more intuitive experience for users. A button that changes color or animates when clicked not only provides immediate feedback, but also adds a touch of style to the design. Similarly, smooth animations can highlight important information or guide users through the navigation process, improving usability while maintaining visual interest.
4. Bento Box Design
The Bento Box design is becoming a popular trend and is expected to rise in 2025. This style organizes content into neat modular boxes that fit together perfectly, creating a clean and modern look for your website. More and more websites are using this design to make their content more engaging and user-friendly. By breaking up information into separate sections, visitors can quickly scan and understand what your site offers.
Consider using Bento layouts on your website to stay ahead of the curve. Not only does this approach make your site visually appealing, but it also helps users navigate more easily, giving them a smoother and more enjoyable experience. Plus, a well-organized layout can keep visitors engaged and encourage them to explore more content.
5. Kinetic typography
Kinetic typography is becoming an exciting trend in web design as we head into 2025. This technique uses animated text to convey messages in a lively and eye-catching way. Instead of simply reading static words on a page, users will interact with text that moves, changes, and flows, adding a new level of engagement.
As this trend evolves, it can be used to create memorable brand experiences. It can evoke emotions, emphasize ideas, and guide users through content in a way that feels fresh and engaging. By incorporating kinetic typography into your website, you can enhance the visual appeal and make your message more impactful. This will help you connect with your audience in a memorable way.
6. 3D and animated visual elements
Incorporating 3D and animated visual elements into websites is becoming an effective way to capture users’ attention and make content stand out. These dynamic elements add movement to designs, turning static pages into engaging experiences that keep visitors engaged.
However, it’s important to make sure that these animations and graphics support your content rather than distract from it. If overused, they can make the site feel cluttered and confuse visitors. Finding the right balance is key, as the goal is to enhance the user experience without overwhelming them with too many flashy elements.
7. Gamification
Gamification is poised to become a major part of UI/UX design in the coming years as businesses look for new ways to connect with users. By adding fun, game-like elements to their websites, companies can make everyday tasks feel less like chores and more like fun challenges.
Some popular gamification features we’re likely to see include:
- Badges: Users will earn badges for completing tasks or reaching goals, giving them a sense of accomplishment.
- Rewards: Offering rewards for taking certain actions, such as discounts or special content, will make users feel appreciated and encourage them to continue interacting.
- Challenges: Websites will feature fun challenges to inspire users to explore further and push their limits.
- Quizzes: Interactive quizzes not only entertain but also help users learn in an enjoyable way.
8. Greater accessibility
Accessibility is starting to become a major focus in UI/UX design, ensuring that all users can navigate websites and apps with ease. By prioritizing accessibility, designers can create inclusive experiences.
User experience (UX) is all about making the user feel welcome and engaged. The best way to achieve this is through accessibility. By making websites and apps usable for everyone, brands can create a more inclusive and welcoming environment.
9. Dark mode and light mode
In recent years, offering dark mode and light mode options has become a popular trend in UI/UX design, especially in mobile apps. These options allow users to select an interface that fits their personal preferences and environment.
By offering both dark and light mode options, designers allow users to customize their experience based on their preferences and situations. This flexibility not only improves user satisfaction, but also increases overall engagement with your website or app. Allowing users to switch between modes easily creates a more inclusive and enjoyable experience for everyone.
10. Sustainable design practices
As our dependence on energy increases, so do our responsibilities to the planet. With growing concerns about environmental impact, sustainable design is becoming more relevant than ever. By 2025, companies will be actively looking for ways to reduce their digital footprint while still delivering high-quality user experiences.
Using energy-efficient design practices can significantly reduce a website’s energy consumption. This includes optimizing images, minimizing server load, and streamlining code to ensure faster loading times. Simple changes, such as using Scalable Vector Graphics (SVG) instead of large image files, can make a big difference. Not only do these improvements help the environment, but they also improve site performance, leading to a better experience for users.
