Web design based on user experience (UX) is a necessary tool for today’s digital world. It is about creating digital products to offer effective and satisfying experiences for users. This approach focuses on understanding user needs and wants to design interfaces and processes that are intuitive, accessible and attractive.
Additionally, it is worth adding that efficiency is another objective of UX design, since operation errors are minimized and time is optimized, in order to achieve satisfactory results. The purpose is for the user to achieve their goal without interacting so much with the site.
In this article, we are going to explain what UX design is, what its importance is, the differences with UI and what are the best tools to start working. Keep reading for more details!
Defining UX design
Within the realm of user experience (UX) design, it is essential to thoroughly understand the user and their intentions regarding the product. This approach involves creating digital products that are useful, intuitive and attractive in their interaction. The main objective is to optimize user satisfaction when interacting with the website.
Is it a beautiful, simple and understandable site that allows the user to enter without problems? Then it is about successful UX design.
UX Tip 1 from EM: Being able to create a user profile in relation to the type of application or website you are going to develop will help you establish the foundations of the final design.
Fundamental principles of UX design
The fundamental principles that make up UX design are the following:
- Usability: somewhat in line with what was explained before, the user must be able to use and understand everything found within the site, being responsive to adapt to multiple devices.
- Accessibility: a website must be accessible to all users, including those with different abilities.
- Usefulness: This is the main objective of UX content, since it must solve problems and clear up user doubts, helping them with their needs.
- Desirability: the content has to be attractive and avoid errors by the operator, that is, the user who enters the site. It should provide the reason why a person entered the site and not hinder the experience.
If you manage to correctly master all these elements, you will be able to develop a website that is accessible to all users, as is the case with EM, where you will be able to see that the site’s options are simple and intuitive and are easily found at the time of use. enter the site.
Differences between UX and UI design
It is common to see that there are some differences between UX (User Experience) and UI (User Interface) design, although many people who are not involved in the subject may confuse them. In principle, UX design focuses on the user’s overall experience when interacting with a digital product, while UI design focuses on the visual appearance and presentation of the product. In summary:
- UX: Deals with user research, information architecture, prototyping and usability testing, and focuses on product usability and functionality.
- UI: This other type is responsible for the visual design, interactivity and response, consistency and branding, and visual accessibility of the product.
One is not more important than the other, since both aspects are fundamental and complementary to create successful and satisfactory digital products for users.
The importance of user experience design
User experience (UX) design is a fundamental element in any digital marketing project, whether it is a website, mobile application or any other interactive product. Its importance lies in several crucial aspects:
- User satisfaction: Good UX design focuses on the user’s needs, expectations, and emotions, leading to a more satisfying experience. For example, suppose you have developed a shopping application and it has intuitive navigation and a fluid payment process, this will undoubtedly increase user satisfaction and promote brand loyalty.
- User Retention: Good UX design can help retain users, as a positive experience encourages them to return and use the product regularly. Another example could be a social media app, which offers a seamless and personalized browsing experience, which will promote long-term user retention.
- Increased conversions: a design focused on user experience influences conversions, registrations, purchases or subscriptions. A general success story of this is used by many businesses by creating a simplified registration form on a website, which increases the conversion rate from potential users to registered customers.
- Competitive differentiation: In an already saturated digital market, UX design can be a key differentiating factor. A product with an exceptional user experience will stand out from the competition and attract more users. A tool that stands out from the competition must be predictable in terms of its operation and results.
UX tip 2 from EM: Less is more! At least in this case, it is often better to have a simple and intuitive user interface, which also makes the developer’s task easier.
Key Components of User Experience Design
User experience (UX) design comprises several essential elements that combine to create a comprehensive and satisfying experience for users. These components include:
Interaction design
This aspect is focused on the way in which users interact with a digital product, creating intuitive and functional interfaces that guide users through actions and tasks. It includes clear button and control layout, logical user flow, visual and auditory feedback, and meaningful microinteractions.
In simple words, the user must feel at home, as if the site was made by and for him, since a certain familiarity with the users must be achieved.
Information architecture
Information architecture refers to the organization and structure of content within a digital product, establishing a clear and coherent hierarchy, grouping related content into logical categories. In this way, you begin to create site maps that show the general structure of the product.
User Research in UX Design
Last but not least, you need to address user research. The goal of this is for you to understand user needs, behaviors, and preferences through interviews, surveys, data analysis, and usability testing. This process, which is quite long and tedious, will provide you with invaluable information to inform the design and continuous improvement of the product.
Steps to create a successful user experience
Creating a successful user experience is not an easy or simple process, as it involves several key steps:
- User research: First you have to understand the needs, behaviors and preferences of your users through interviews, surveys and data analysis Don’t worry! You can do this with many of the tools that we will share with you a little later.
- Creation of personas: once you have information, it is recommended that you create a detailed user profile, representing the target audience, that is, the one you are targeting.
- Prototype design: create interactive prototypes of your digital product thanks to tools such as Sketch, Figma or Adobe XD. You can test the designs to invest your resources in a complete development.
- Usability Testing: Testing to see if the site is easily usable for users is essential for fine-tuning and finding errors.
UX tip 3 from EM: Pay close attention! It is very normal for users to make mistakes and enter incorrect data in the wrong places. It is essential that the interface is designed to help the user avoid errors and, if they are made, to resolve them.
Have you been paying attention? If you follow and perfect these steps, then you will be able to create an effective user experience for all types of products.
Essential tools for UX designers
Have you recently started in the world of UX design? Then you cannot stop knowing and using the following tools recommended by all UX designers, both for the design and prototyping of a website or mobile application, as well as for research and usability testing:
- Adobe XD: This is a design and prototyping tool that allows you to create interactive user experiences and view them in real time. It is really very useful and used by a wide range of designers.
- Sketch: is a vector design software that focuses on creating user interfaces for applications and websites. It is not complex to use, so it is recommended for those who are beginning to forge their first weapons within the experience of designing for users.
- Figma: is a collaborative design platform. It’s highly intuitive and cloud-based, allowing teams to create, test, and share designs simultaneously, much like Google Drive docs.
- InVision: In this case, we are referring to a prototyping and collaboration tool that facilitates the creation of interactive prototypes and user feedback.
- UserTesting: This platform will allow you to conduct user research that provides access to real participants for usability testing and product evaluations. It is especially useful to find the flaws and/or shortcomings that websites have or their adaptability to various devices.
- Optimal Workshop: is an application that offers a variety of tools for user research, including navigation tree testing, heat maps, and usability testing. It is useful and very intuitive, also recommended for those who are new to the world of design.
- Hotjar: This is one of the best user behavior analysis tools. If you learn how to use it, you can access heat maps, session recordings, and surveys on the website. In this way, you will be able to better understand user behavior.
At Enjoy Minder we can help you with the UX design of your site!
Throughout this article we have addressed user experience (UX) design as a crucial tool in today’s digital environment. We emphasize the importance of UX design to improve user satisfaction, retain users, increase conversions and differentiate yourself in a competitive market.
If you want to apply UX correctly, you must closely follow the steps of user research, usability testing and prototyping, not to mention the necessary tools.
Don’t have experience in UX design? Don’t worry! At Enjoy Minder we can help you carry out your website through a design indicated to enhance the user experience. We have professionals specialized in all areas of SEO, SEM and UX design, being able to help you develop and design your site.
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