With the growing demand for constant and relevant content, social media programming tools have become indispensable allies. In this guide, we’ll explore the 10 best options available on the market, from powerful dashboards to specialized solutions, to help you optimize your social media strategy and maintain a strong online presence.
A social media scheduling tool is software designed to help marketers manage and schedule content on various social media platforms. These tools allow users to plan, create and schedule social media posts in advance, helping to maintain an active online presence without having to manually post in real time.
Visual Calendar: An easy-to-use interface with a visual calendar that allows users to easily view and organize posts scheduled on various dates and platforms.
Cross-platform support: The ability to schedule posts to a variety of popular social networks, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and more.
Analytics Features: Built-in analytics tools that allow users to track the performance of their social media posts and campaigns, including metrics such as engagement, reach, and click-through rate.
Bulk Scheduling: The ability to upload and schedule multiple posts at once, saving users time and effort.
Team Collaboration: Features that facilitate collaboration between team members, such as assigning tasks, approving content, and real-time feedback.
Content Management: Tools to organize and manage content, such as creating reusable content libraries, scheduling evergreen content, and curating external content.
Automatic scheduling: Features that suggest the best times to post based on analysis of past performance and audience trends.
Integrations: The ability to integrate with other marketing tools and platforms, such as marketing automation tools, content management systems (CMS), and web analytics platforms.
Customer Support: Robust customer service, including help resources, tutorials, and live assistance to resolve issues and answer user questions.
Flexible Pricing: Flexible pricing options to suit the needs and budgets of different users, including free plans with basic features and upgrade options for premium features.
1. Buffer
Buffer is a simplified social media dashboard with powerful bulk scheduling features, powerful tools for marketers. You can easily plan and publish social media content through a unified calendar. If there is a change of plans, you can pause publishing through the settings page. It is compatible with Facebook, Instagram, Twitter, Pinterest and LinkedIn.
Price: Basic programming is free for up to three accounts. $5/month per account for deluxe features or more accounts.
Sprout Social is another popular dashboard with robust scheduling features for busy professionals. Help plan and execute your strategy with a visual calendar, composition of posts, including images and in-app, and choosing the perfect moment using real-time analytical tools. Compatible with Facebook, Instagram, YouTube, Pinterest, Twitter and LinkedIn.
Price: From $89/month.
3. Hootsuite
Hootsuite is also a general-purpose social media control panel to support your online presence. You can compose and schedule your posts within the app, and view the calendar with posts by month, week, or day. It also includes collaboration and post approval features that help manage team activity. Works with all major networks and some less popular ones, for a total of 20+ platforms and unlimited posts!
Price: The free version allows supporting 2 accounts. Paid plans starting at $49/month.
SocialBee is another tool that primarily focuses on scheduling content queues. It offers a wide range of basic features, such as Canva integration, advanced content import functions, and RSS features. It works with the usual networks, plus TikTok and Google My Business, providing a variety of options.
Price: Starting at $19/month.
5. Later
Later offers a free and easy way to schedule posts on your social media platforms. Although it doesn’t qualify as a complete social media management tool, it is a convenient option for scheduling posts across multiple platforms. Compatible with Twitter, Instagram, TikTok, LinkedIn, Facebook and Pinterest.
Price: Limited free, then starting at $25/month.
6. Napoleon Cat
Napoleon Cat is a more complete tool that offers social media programming along with managing a constant social media presence. Help teams manage social platforms and keep everything organized in one place. Compatible with Instagram, Facebook and Google My Business.
Price: 2-week free trial, then $32/mo.
7. CoSchedule
CoSchedule offers simple, drag-and-drop scheduling for your social accounts. Their social media calendar makes it easy to keep your profiles up to date. In addition to bulk scheduling, it helps marketing teams carry out their social media strategy consistently.
Price: Limited free option, then starting at $19/mo.
8. Sendible
Sendible is a versatile dashboard aimed at small businesses and agencies, offering advanced analytics. Its calendar feature works across client accounts, allowing you to keep an overview. Compatible with Facebook, Instagram, YouTube, Pinterest, Twitter and LinkedIn.
Price: Starting at $29/month.
9. Agorapulse
Agorapulse is a comprehensive and popular dashboard for scheduling posts. It allows you to compose and schedule posts on a calendar, and offers optimization of sending time in the application. Post to Facebook, Instagram, YouTube, Twitter and LinkedIn.
Price: From $79/month.
10. MeetEdgar
MeetEdgar is a social media scheduling tool with core features focused on automated content curation and scheduling. Compatible with Facebook, Instagram, YouTube, Pinterest, Twitter and LinkedIn.
Price: Starting at $19/month.
Social media scheduling tools are essential tools for any successful digital marketing strategy. From simplifying content management to optimizing time and resources, these tools offer a wide range of benefits for marketers.
When choosing the right tool for your needs, be sure to consider factors such as platform compatibility, key features, and pricing. With the help of these tools, you will be able to take your social media strategy to the next level and achieve your goals more effectively.
