When we insert a question into any search engine, what do we expect to receive? What are our expectations? Without a doubt, we like to find content that immediately connects with our interests and at the same time, adds value to our learning process.
When we talk about valuable content we do not only include the written part. Audiovisual content also plays a very important role in new technologies, to which value can be added.
Large international corporations have had to take the arduous task of thinking about how to give value to the content they want to disseminate. But not a general value, that is for everyone. But one that connects specifically with a particular community. A strategically chosen community.
This need to add value to ideas is a key principle within the inbound marketing strategies that companies carry out to boost their sales through social networks. It’s about connecting your company’s values with those of your future buyers to generate greater trust between them.
This action is achieved by sharing content that is of value to your community. So your priority should be to study them, know what their motivations are, what they like to read, what their biggest problems are, among others. This is not in vain, because successful content that connects emotionally and professionally with your audience has a high probability of directing these people to your products and/or services.
How does providing valuable content to your followers become an inbound marketing strategy?
The fundamental principle of inbound marketing has positioned valuable content as an important pillar to reach new sales opportunities through social networks and web platforms. Therefore, creating mass-consumption content that educates readers is an essential task in this process of creating effective digital marketing strategies.
Inbound marketing generated a break in conceiving customer attraction as a process that must be voluntary and non-invasive. Traditional marketing focuses on the promotion of products per se over educational content that allows customers to learn more about the area where those products are developed.
Thus, Giving valuable content became an effective strategy, because precisely it gave today’s buyers a new way of enjoying things. Not only acquiring them but also learning more about them and their industry.
Companies that invest in valuable content for their communities of followers increase their sales opportunities by 50%. According to Esteban Kolsky, founder and director of thinkJar, a blog specialized in digital marketing strategies, for companies, attracting new customers costs 6 or 7 times more than maintaining existing customers.
In this sense, Providing valuable content allows you to retain your customers because they will always want to go to your social networks or blogs to read the information you publish. Which for them is of utmost importance and is also part of their interests. This makes you a reliable and useful source for your followers, which will generate a greater connection with the sales decisions of your potential clients.
People feel comfortable buying things that make them feel positive experiences, and reading educational content, without a doubt, constitutes a valuable moment.
What should you do to provide valuable content to your followers?
1. Share news that is related to your sector:
Involving external sources that support your content will give more veracity to the information you share. If your company is dedicated to selling educational programs for entrepreneurs, disseminating news and studies that reveal the success that startups have today is key to providing valuable content to your followers.
This will encourage others to get to know you, thanks to the validity that the professional opinions of other people and institutions provide to your area. Play with the different formats that exist today to share news: videos, infographics, web articles, among others.
2. Create readable and personalized content
Spelling errors decrease the impact that your content can generate on your followers. Content that is poorly written is poorly understood. It is not appropriate information to share or like.It does not comply with basic writing and writing standards.
Therefore, no one will want to press the “share” button or copy the link of your blog posts if they have any of these errors. On the other hand, the language you should use in your content must be easily digestible. What do we mean by this?
Although you should limit your content to a specific audience, Anyone who sees, reads or listens to your content must have the ability to understand what you want to communicate.
In other words, how do you provide valuable content to others if they do not understand its meaning? Something that is not understood, cannot be enjoyed. Invest in good writers who, in short, can adequately write the content you want to convey.
3. Balance texts well with audiovisual resources
There are people who process certain information more quickly if it is in audiovisual format. In addition to Internet users are much more sensitive to visual stimuli and can better activate their temporal lobes in the brain.
On the other hand, there are individuals who love to leave all the work to their imagination and recreate the words in their mind. Therefore, be balanced with the textual and audiovisual information that you want to position in your community of followers.
Explains a concept, situation, technique or theory through animated videos that, together with a description, provide an enriching learning opportunity.It cannot be overlooked that both stimuli used in common mark comprehensive learning.
In conclusion, a company that provides valuable content to its community of followers is aware of how to carry out a correct inbound marketing strategy. Building customer loyalty and boosting sales can become much more tangible goals since everything that is generated from an academic and educational perspective always has a great impact on people’s purchasing decisions.
