Meta is rolling out a new way to create sponsored content for brands and influencers with partnership testimonials. We’ll tell you everything!
This Thursday, February 20, Instagram announced in a blog post that it is expanding its partnership announcements with the introduction of testimonials. This new way for content creators to collaborate with brands is through ” text-only recommendations,” as the platform specifies.
A new option for advertisers and influencers
A study conducted by Instagram reveals that 40% of people use creator recommendations on Instagram when shopping. With this in mind, creator testimonials are appearing in Instagram ad formats to further encourage users to discover featured products.
Testimonials will be short texts, no longer than 125 characters, which you can find in the comments section of a sponsored post. The sponsored influencer’s name will appear alongside the brand’s name, and the “Sponsored” label will be displayed both above the post and next to the creator’s comment (see image below). The feature is currently being rolled out and should be available soon, although no specific date has been announced.
A space for creators to maintain control over their content
The creator settings area has also been redesigned to accommodate this new feature, giving influencers a comprehensive view of their partnerships (see cover image). You’ll be able to find all your active and inactive partnership announcements there to track how your content is being used. However, it’s not possible to view marketing campaign performance, as this is reserved for the brand account.
Write a short message that references the brand’s campaign or a specific product. Send your written recommendation to the brand, and they’ll make sure it appears on the right ad, Instagram says of the process for posting testimonials.
This new means of remuneration could represent a valuable additional income, requiring very little time for the creator to produce but with a reach that can attract many new customers to the brand.
