Are you expecting extraordinary results from your online sales strategies? Then it is impossible to ignore the power of Digital Marketing automation platforms in this mission!
Automation is a term that goes far beyond the automation of repetitive processes — it is a concept that encompasses different tools in Inbound Marketing capable of:
- Give creative freedom back to your team;
- Save your company’s productivity and money;
- And accelerate your business conversions!
That’s why you will learn here:
- What is Marketing Automation;
- The most popular types of automation;
- Which automation platforms do I recommend;
- And how to make your strategies work!
My name is Gaurav Rajput, I am the Director of Strategy and Planning here at Enjoy Minder with over 10 years of experience, and I came to give you everything I know about how to use Marketing automation to sell much more!
What is Marketing Automation?
Marketing Automation is what Marketing and Sales professionals call repetitive processes that can be automated depending on triggers or certain conditions!
A sequence of pre-defined messages can be automatically sent to potential customers with common characteristics on your Email Marketing list, with the aim of converting them from curious customers to buyers, for example.
A more conditional example would be: when “action X” happens, the automation tool will execute “action Y” on its own — like when a visitor lands on your product page and, after 15 minutes of inactivity, receives an email asking if they still have questions or want more information about your offer!
Other automations involve:
- The generation of reports and documents;
- From new audience profiles to paid media ;
- Scheduled publication of content on blogs and social networks;
- Or even the use of artificial intelligence to interact, clarify doubts or direct your audience to a page or to your sales team!
The only effort you need to make is:
- Prepare some content in advance;
- Define triggers or triggering conditions;
- And let automation do the rest for your company!
Why invest in Marketing Automation?
In addition to improving productivity and increasing sales while spending fewer resources (mainly time and money), Marketing automation tools are also capable of collecting detailed data about your ideal audience!
With accurate data, guiding your leads (which is what potential customers are called in Digital Marketing) from their first contact with your brand to closing a sale happens with reduced effort and is more assertive!
Through automation, it is also possible to expand your business without having to expand your operations team!
Your current team can continue to focus on developing the creative and strategic parts of your brand (since these are the areas that most influence the quality of your company’s relationship with its customers), leaving the repetitive and boring work to automated platforms !
“But what platforms are these?” you might be asking yourself.
I have 10 phenomenal answers to give you, but first you need to know what the most important parameters are for creating your automation strategies.
With these features in mind, the right tool will be the one that meets most of your needs in a single program!
Types of Marketing Automation workflows
Many marketing automation platforms try to bring together in a single program the different flows needed to make your company sell more (and in less time) automatically.
To understand the benefits that each platform offers — and to get an idea of how to combine them to plan a comprehensive strategy that is truly capable of increasing your sales — I will present the types of flows most used to boost your conversion rates!
I’ll start from the most basic to the most specialized, but keep in mind that all of these flows fit on top of each other, like the parts of a clock.
Look!
Email Marketing Automation
Email Marketing automation is one of the most popular types of workflows because it uses the most intimate and direct communication tool that people usually have on the internet: email!
Through message sequences automatically sent to pre-selected groups of people on your communication list, you can:
- Nurture a personal relationship with your leads;
- Promote your products or services to specific people;
- And retain your customers, preventing them from forgetting your brand (and from buying from you again).
Looking at these benefits out of context, you might be wondering what the advantage is of sending an email instead of simply posting an announcement on your business’s social media profile, right?
The advantage is that you can define groups of people with similar tastes, behaviors, doubts and familiarity with your brand — and speak directly to them!
This filtering of specialized groups within your generalized audience is called “segmentation” in Digital Marketing.
If your goal is to increase conversion at a certain stage in your sales strategy, for example, publishing content for the general public would not be as effective as sending a personalized message to a specific group of people — since not everyone in the broad audience will have the same level of interest in your business!
Awareness is familiarity: how much a person knows the unique points of your company and trusts it to the point of paying for your solutions.
By creating segmented groups in your Email Marketing list, you can program highly customized messages to guide a stranger to a buyer on their purchasing journey!
After all, emails are the most direct way to talk to someone one-on-one — almost face-to-face!
Add this audience personalization to the ability to automate message sequences tailored to win the heart of each individual (based on how much they trust your brand), and you only need to create the strategy once and then automatically repeat it with new leads indefinitely from now on!
The result is individuals who feel special because your brand is speaking directly to them — rather than the generalized way your company announces a new product to its thousands of social media followers!
To create automated Email Marketing campaigns with the greatest potential to nurture and convert your leads, I recommend that you:
- Know your audience well;
- Identify groups to be segmented according to their interests and awareness of your brand;
- And put in the effort into Content Marketing to ensure that each individual on the list feels like they are receiving your company’s undivided attention to meet their needs!
The more segmented your audience is to receive an Email Marketing sequence, the greater your results will be!
Lead Nurturing
You saw earlier that lead nurturing is the ability to bring your brand closer to your ideal audience (which is the one that buys) through personalized content.
The word “content” has been used left and right on the Internet to the point that it makes companies and people forget that this is the only way to create a true connection in the digital landscape!
Content is the best way to present your business to your audience by:
- Teach her something;
- Open a channel through which your audience can share doubts, desires and fears with your company;
- And, most importantly, call on you to act in accordance with your goals.
To avoid creating content that will be ignored or that won’t reap all the benefits I listed above, you need to develop relevant materials to nurture your leads all the way through their buying journey!
This means that from the description of your product in your online store to a phrase that your company shares on social media, you need to ensure that your audience feels benefited by each communication.
A common example of lead nurturing might start with a post on your business’s blog or social media channels — which, in turn, might be found by someone in their search results for answers to a common question within your niche.
When they find this post and feel satisfied with your clarifications, that person will be interested in learning more — and that’s why they will click on your call to action (CTA) at the end of the content!
This CTA will take the visitor to a page where your company will offer an e-book (a digital book) that will delve deeper into the subject through which the visitor discovered your brand, but in exchange for their email address for direct communication with them!
When added to your Email Marketing list (and registered as a lead as a result), your sequence of messages will present this visitor with new information on the subject in which they have shown interest, but little by little, with a certain periodicity.
These messages will direct that person to other content from your company, encourage them to follow your brand on different platforms, and offer discounts or exclusive offers that will make clear the advantage of allowing such proximity to your brand!
With each new piece of content that is relevant and useful to this visitor (now a lead), they will trust your brand to the point of wanting your company as much as the product itself — becoming a fan!
Nutrition feeds the hunger of each individual within your audience until they are satisfied, but opens up the opportunity to introduce new dishes once they get used to the menu!
When your business offers everything your audience needs, they will hardly look for something else to consume!
Social media automation
Just as it is possible to automate the sequences of messages sent in an Email Marketing campaign, it is also possible to nurture your leads with original, constant and automatic content published on social networks!
Even though I have compared the usefulness of Email Marketing with social networks previously, both flows are important to transform your Digital Marketing strategy into a conversion success!
With social media automation, you can:
- Schedule posts;
- Create periodic reports;
- And even interact with your followers using artificial intelligence!
It all starts with preparing your posts: you gather the media you will use (texts, images and videos) and create your posts exactly as you would if you were going to publish them on the spot.
The difference is that instead of posting immediately, you can set a date and time in the future for the Marketing Automation platform to complete the publication via your company profile!
Chatbots ( artificial intelligence robots used to communicate with your followers) are capable of maintaining dialogues and directing the public to your online store or to your brand’s sales department !
One way to use these two tools without having to think too much is to have your automatic posts presented with a specific CTA — say, for your followers to send a message to your company’s profile on a social network.
Upon receiving the message, the chatbot will welcome your followers and ask them what they want:
- Buy a product?
- Want to know more about the company?
- Ask questions?
Depending on the response, your artificial intelligence will present a link, the answers, or forward your audience to the specialized team that will continue the conversation!
It is possible to use this flow even without a sales team, sending new leads directly to your online store!
Just pay attention to two crucial points:
- By automating the amount of posts and your audience’s interactions with artificial intelligence, you run the risk of making your posts and dialogues seem robotic and distant;
- So make sure you keep your content useful and relevant, and your chatbots humanized and well-programmed — because few things are as frustrating as talking to an artificial intelligence that shows no sign of intelligence at all…
Sales automation
In addition to making it possible to immediately direct potential customers to your online store or to your sales team (through scheduled publications and the use of artificial intelligence), Marketing automation also makes it possible to maximize the optimization of your sales process!
From the moment someone converts into a lead (by subscribing to your Email Marketing list, for example), each action of that person will be tracked by the automation platform without you having to lift a finger!
The type of monitoring varies, but it is common for platforms to use Lead Scoring to automatically assign points for each action your lead takes on your business website.
The more points a lead accumulates, the “hotter” they are towards your brand — the more open they are to buying from you!
This score, as a reference for awareness in relation to your potential customers, can be used as a trigger to send automatic content, which will guide these people through the purchasing journey until the moment they decide to close a deal!
Identifying your lead’s level of proximity also brings the opportunity to generate unique proposals (with enormous conversion potential) and to use their profile as a basis for reaching similar audiences through organic traffic or paid media strategies (something I will explain below).
Sales automation can also involve artificial intelligence and chatbots with initiatives based on qualifying leads within Lead Scoring , bringing your audience exactly what they are looking for — and when they need it most!
An example would be to put into practice all the nurturing that I presented in the previous sections, but culminating in the presentation of an exclusive offer (based on Lead Scoring) that, once completed, will generate and send the receipts, fill out the documentation and catalog the purchase in your database without anyone on your team having to perform these actions manually!
It’s a considerable saving in time, productivity and money — with the potential to multiply your revenue by freeing up your company’s attention for more demanding customers or for the innovations needed to grow in the market!
Ad Automation
Another extremely popular Digital Marketing automation flow is Paid Media!
Ad automation on platforms such as Google Ads, Meta Ads (formerly Facebook Ads) or many others is what makes this strategy so effective because it can be used to:
- Keep advertising budget under precise control;
- Recognize the best times and media to run ads;
- Optimize campaigns to reach only those people with the highest conversion potential;
- And create automatic reports containing all the information about the audience that buys the most (allowing you to use such data in future campaigns, with increasingly higher conversions and exponentially lower waste).
To take advantage of ad automation, you need to:
- Register your company on the chosen platform;
- Set your campaign budget (whether with a total or daily budget limit) based on your business’s financial goals;
- Pay close attention to segmenting the audience you want to reach (you can create different ad groups or even entire campaigns for different audiences);
- And monitor results frequently (to cut or optimize weak ads and boost the most promising offers).
Creating paid media campaigns is a bit more complex because, unlike Email Marketing (where you introduce your brand to the public for the chance to get to know them a little better), ads require you to know well:
- What are your expectations for the return on your advertising investment;
- What is your most pressing goal with advertising;
- And what is the ideal audience segmentation to reach them.
Don’t put your foot in it — and if in doubt, don’t think twice about asking for help from a specialized agency like Enjoy Minder!
Ad earnings can be huge, but mistakes can be very costly, so don’t slack off!
10 Tools for Marketing Automation
As I said before, only you will know which Marketing Automation platform is perfect for your company, as this choice depends on the needs of your current sales strategy!
Furthermore, there is the issue of affinity with the design and usability of the platforms: some may seem more intuitive, while others may offer many more options, but complicate the platform interface.
What I can say for sure is that the best Marketing Automation tool is the one that works for you , your team and your business goals!
To make your choice easier, I have gathered key information about the tools that I consider most efficient when it comes to automation to sell more!
Before moving on to the individual presentations, I would like to point out that all the platforms presented below have the following features:
- Creation of landing pages;
- Automatic sending of email sequences;
- Tracking the opening of these emails;
- Measuring the click rate in emails;
- And at least one type of Marketing focused on social networks.
Considering the automation flows needed for your brand’s growth compared to the availability of available services, you can choose your favorite from the 10 automation platforms that I will list below!
RD Station
RD Station was created in Santa Catarina with the intention of becoming a growth machine for companies — and the idea worked!
The plans offered are flexible and vary according to your needs, but hiring requires a minimum commitment period of one year.
In addition to the basic features offered by all the tools on this list, within the RD Station platform, you can:
- Create smart forms;
- Separate leads by tags;
- Monitor the performance of your teams;
- Use artificial intelligence for countless tasks;
- Perform A/B testing for different types of media;
- And also use the CRM platform (for managing customer information) in an integrated way.
Ramper Marketing
Since 2016, Ramper Marketing (formerly Lahar) has focused on Marketing automation with the aim of simplifying your sales process — especially if your sector is B2B (business to business)!
Among the features that Ramper Marketing offers (with a minimum six-month contract and free demo) are:
- Sending SMS;
- Integrated CRM system;
- The categorization of leads;
- Carrying out A/B testing;
- Creating smart forms;
- And monitoring the actions of leads on your website.
Salesforce
One of the biggest names in the international market is Salesforce, focused on automation solutions for Marketing and designed to help companies like yours to:
- Track leads;
- Manage campaigns;
- Manage customers through CRM;
- And optimize demand generation.
Saaspro
Available in 26 countries, Saaspro (formerly Sharpsring) has been serving Brazil since 2015 with two offices in the country and a single goal: to be an affordable option for growing companies!
In addition to the exemption from minimum contract time, Saaspro’s differentials include:
- Creating forms;
- An integrated CRM area;
- Tracking the behavior of leads on your website;
- And the creation of automations from the responses to the emails sent.
Eloqua
This Marketing Automation platform belongs to Oracle : one of the largest international companies focused on programming and facilitating the use of technologies to sell more!
Among Eloqua‘s qualities, I can mention:
- Lead categorization;
- The use of artificial intelligence;
- And more complex features strongly aimed at large companies.
Are you expecting extraordinary results from your online sales strategies? Then it is impossible to ignore the power of Digital Marketing automation platforms in this mission!
Automation is a term that goes far beyond the automation of repetitive processes — it is a concept that encompasses different tools in Inbound Marketing capable of:
- Give creative freedom back to your team;
- Save your company’s productivity and money;
- And accelerate your business conversions!
That’s why you will learn here:
- What is Marketing Automation;
- The most popular types of automation;
- Which automation platforms do I recommend;
- And how to make your strategies work!
My name is Rodolfo Benetti, I am the Director of Strategy and Planning here at Enjoy Minder with over 15 years of experience, and I came to give you everything I know about how to use Marketing automation to sell much more!
What is Marketing Automation?
Marketing Automation is what Marketing and Sales professionals call repetitive processes that can be automated depending on triggers or certain conditions!
A sequence of pre-defined messages can be automatically sent to potential customers with common characteristics on your Email Marketing list, with the aim of converting them from curious customers to buyers, for example.
A more conditional example would be: when “action X” happens, the automation tool will execute “action Y” on its own — like when a visitor lands on your product page and, after 15 minutes of inactivity, receives an email asking if they still have questions or want more information about your offer!
Other automations involve:
- The generation of reports and documents;
- From new audience profiles to paid media ;
- Scheduled publication of content on blogs and social networks;
- Or even the use of artificial intelligence to interact, clarify doubts or direct your audience to a page or to your sales team!
In fact, just look at this beautiful example here from Enjoy Minder:
The only effort you need to make is:
- Prepare some content in advance;
- Define triggers or triggering conditions;
- And let automation do the rest for your company!
Why invest in Marketing Automation?
In addition to improving productivity and increasing sales while spending fewer resources (mainly time and money), Marketing automation tools are also capable of collecting detailed data about your ideal audience !
With accurate data, guiding your leads (which is what potential customers are called in Digital Marketing) from their first contact with your brand to closing a sale happens with reduced effort and is more assertive!
Through automation, it is also possible to expand your business without having to expand your operations team!
Your current team can continue to focus on developing the creative and strategic parts of your brand (since these are the areas that most influence the quality of your company’s relationship with its customers), leaving the repetitive and boring work to automated platforms!
“But what platforms are these?” you might be asking yourself.
I have 10 phenomenal answers to give you, but first you need to know what the most important parameters are for creating your automation strategies.
With these features in mind, the right tool will be the one that meets most of your needs in a single program!
Types of Marketing Automation workflows
Many marketing automation platforms try to bring together in a single program the different flows needed to make your company sell more (and in less time) automatically.
To understand the benefits that each platform offers — and to get an idea of how to combine them to plan a comprehensive strategy that is truly capable of increasing your sales — I will present the types of flows most used to boost your conversion rates !
I’ll start from the most basic to the most specialized, but keep in mind that all of these flows fit on top of each other, like the parts of a clock.
Look!
Email Marketing Automation
Email Marketing automation is one of the most popular types of workflows because it uses the most intimate and direct communication tool that people usually have on the internet: email!
Through message sequences automatically sent to pre-selected groups of people on your communication list, you can:
- Nurture a personal relationship with your leads;
- Promote your products or services to specific people;
- And retain your customers, preventing them from forgetting your brand (and from buying from you again).
Looking at these benefits out of context, you might be wondering what the advantage is of sending an email instead of simply posting an announcement on your business’s social media profile, right?
The advantage is that you can define groups of people with similar tastes, behaviors, doubts and familiarity with your brand — and speak directly to them!
This filtering of specialized groups within your generalized audience is called “segmentation” in Digital Marketing.
If your goal is to increase conversion at a certain stage in your sales strategy, for example, publishing content for the general public would not be as effective as sending a personalized message to a specific group of people — since not everyone in the broad audience will have the same level of interest in your business!
Awareness is familiarity: how much a person knows the unique points of your company and trusts it to the point of paying for your solutions.
By creating segmented groups in your Email Marketing list, you can program highly customized messages to guide a stranger to a buyer on their purchasing journey !
After all, emails are the most direct way to talk to someone one-on-one — almost face-to-face!
Add this audience personalization to the ability to automate message sequences tailored to win the heart of each individual (based on how much they trust your brand), and you only need to create the strategy once and then automatically repeat it with new leads indefinitely from now on!
The result is individuals who feel special because your brand is speaking directly to them — rather than the generalized way your company announces a new product to its thousands of social media followers!
To create automated Email Marketing campaigns with the greatest potential to nurture and convert your leads, I recommend that you:
- Know your audience well;
- Identify groups to be segmented according to their interests and awareness of your brand;
- And put in the effort into Content Marketing to ensure that each individual on the list feels like they are receiving your company’s undivided attention to meet their needs!
The more segmented your audience is to receive an Email Marketing sequence, the greater your results will be!
Lead Nurturing
You saw earlier that lead nurturing is the ability to bring your brand closer to your ideal audience (which is the one that buys) through personalized content.
The word “content” has been used left and right on the Internet to the point that it makes companies and people forget that this is the only way to create a true connection in the digital landscape!
Content is the best way to present your business to your audience by:
- Teach her something;
- Open a channel through which your audience can share doubts, desires and fears with your company;
- And, most importantly, call on you to act in accordance with your goals.
To avoid creating content that will be ignored or that won’t reap all the benefits I listed above, you need to develop relevant materials to nurture your leads all the way through their buying journey!
This means that from the description of your product in your online store to a phrase that your company shares on social media, you need to ensure that your audience feels benefited by each communication.
A common example of lead nurturing might start with a post on your business’s blog or social media channels — which, in turn, might be found by someone in their search results for answers to a common question within your niche.
When they find this post and feel satisfied with your clarifications, that person will be interested in learning more — and that’s why they will click on your call to action (CTA) at the end of the content!
This CTA will take the visitor to a page where your company will offer an e-book (a digital book) that will delve deeper into the subject through which the visitor discovered your brand, but in exchange for their email address for direct communication with them!
When added to your Email Marketing list (and registered as a lead as a result), your sequence of messages will present this visitor with new information on the subject in which they have shown interest, but little by little, with a certain periodicity.
These messages will direct that person to other content from your company, encourage them to follow your brand on different platforms, and offer discounts or exclusive offers that will make clear the advantage of allowing such proximity to your brand!
With each new piece of content that is relevant and useful to this visitor (now a lead), they will trust your brand to the point of wanting your company as much as the product itself — becoming a fan!
Nutrition feeds the hunger of each individual within your audience until they are satisfied, but opens up the opportunity to introduce new dishes once they get used to the menu!
When your business offers everything your audience needs, they will hardly look for something else to consume!
Social media automation
Just as it is possible to automate the sequences of messages sent in an Email Marketing campaign, it is also possible to nurture your leads with original, constant and automatic content published on social networks!
Even though I have compared the usefulness of Email Marketing with social networks previously, both flows are important to transform your Digital Marketing strategy into a conversion success!
With social media automation, you can:
- Schedule posts;
- Create periodic reports;
- And even interact with your followers using artificial intelligence!
It all starts with preparing your posts: you gather the media you will use (texts, images and videos) and create your posts exactly as you would if you were going to publish them on the spot.
The difference is that instead of posting immediately, you can set a date and time in the future for the Marketing Automation platform to complete the publication via your company profile!
Chatbots (artificial intelligence robots used to communicate with your followers) are capable of maintaining dialogues and directing the public to your online store or to your brand’s sales department !
One way to use these two tools without having to think too much is to have your automatic posts presented with a specific CTA — say, for your followers to send a message to your company’s profile on a social network.
Upon receiving the message, the chatbot will welcome your followers and ask them what they want:
- Buy a product?
- Want to know more about the company?
- Ask questions?
Depending on the response, your artificial intelligence will present a link, the answers, or forward your audience to the specialized team that will continue the conversation!
It is possible to use this flow even without a sales team, sending new leads directly to your online store!
Just pay attention to two crucial points:
- By automating the amount of posts and your audience’s interactions with artificial intelligence, you run the risk of making your posts and dialogues seem robotic and distant;
- So make sure you keep your content useful and relevant, and your chatbots humanized and well-programmed — because few things are as frustrating as talking to an artificial intelligence that shows no sign of intelligence at all…
Sales automation
In addition to making it possible to immediately direct potential customers to your online store or to your sales team (through scheduled publications and the use of artificial intelligence), Marketing automation also makes it possible to maximize the optimization of your sales process!
From the moment someone converts into a lead (by subscribing to your Email Marketing list, for example), each action of that person will be tracked by the automation platform without you having to lift a finger!
The type of monitoring varies, but it is common for platforms to use Lead Scoring to automatically assign points for each action your lead takes on your business website.
The more points a lead accumulates, the “hotter” they are towards your brand — the more open they are to buying from you!
This score, as a reference for awareness in relation to your potential customers, can be used as a trigger to send automatic content, which will guide these people through the purchasing journey until the moment they decide to close a deal!
Identifying your lead’s level of proximity also brings the opportunity to generate unique proposals (with enormous conversion potential) and to use their profile as a basis for reaching similar audiences through organic traffic or paid media strategies (something I will explain below).
Sales automation can also involve artificial intelligence and chatbots with initiatives based on qualifying leads within Lead Scoring, bringing your audience exactly what they are looking for — and when they need it most!
An example would be to put into practice all the nurturing that I presented in the previous sections, but culminating in the presentation of an exclusive offer (based on Lead Scoring) that, once completed, will generate and send the receipts, fill out the documentation and catalog the purchase in your database without anyone on your team having to perform these actions manually!
It’s a considerable saving in time, productivity and money — with the potential to multiply your revenue by freeing up your company’s attention for more demanding customers or for the innovations needed to grow in the market!
Ad Automation
Another extremely popular Digital Marketing automation flow is Paid Media!
Ad automation on platforms such as Google Ads, Meta Ads (formerly Facebook Ads) or many others is what makes this strategy so effective because it can be used to:
- Keep advertising budget under precise control;
- Recognize the best times and media to run ads;
- Optimize campaigns to reach only those people with the highest conversion potential;
- And create automatic reports containing all the information about the audience that buys the most (allowing you to use such data in future campaigns, with increasingly higher conversions and exponentially lower waste).
To take advantage of ad automation, you need to:
- Register your company on the chosen platform;
- Set your campaign budget (whether with a total or daily budget limit) based on your business’s financial goals;
- Pay close attention to segmenting the audience you want to reach (you can create different ad groups or even entire campaigns for different audiences);
- And monitor results frequently (to cut or optimize weak ads and boost the most promising offers).
Creating paid media campaigns is a bit more complex because, unlike Email Marketing (where you introduce your brand to the public for the chance to get to know them a little better), ads require you to know well:
- What are your expectations for the return on your advertising investment;
- What is your most pressing goal with advertising;
- And what is the ideal audience segmentation to reach them.
Don’t put your foot in it — and if in doubt, don’t think twice about asking for help from a specialized agency like Enjoy Minder!
Ad earnings can be huge, but mistakes can be very costly, so don’t slack off!
10 Tools for Marketing Automation
As I said before, only you will know which Marketing Automation platform is perfect for your company, as this choice depends on the needs of your current sales strategy!
Furthermore, there is the issue of affinity with the design and usability of the platforms: some may seem more intuitive, while others may offer many more options, but complicate the platform interface.
What I can say for sure is that the best Marketing Automation tool is the one that works for you , your team and your business goals!
To make your choice easier, I have gathered key information about the tools that I consider most efficient when it comes to automation to sell more!
Before moving on to the individual presentations, I would like to point out that all the platforms presented below have the following features:
- Creation of landing pages ;
- Automatic sending of email sequences;
- Tracking the opening of these emails;
- Measuring the click rate in emails;
- And at least one type of Marketing focused on social networks.
Considering the automation flows needed for your brand’s growth compared to the availability of available services, you can choose your favorite from the 10 automation platforms that I will list below!
RD Station
RD Station was created in Santa Catarina with the intention of becoming a growth machine for companies — and the idea worked!
The plans offered are flexible and vary according to your needs, but hiring requires a minimum commitment period of one year.
In addition to the basic features offered by all the tools on this list, within the RD Station platform, you can:
- Create smart forms;
- Separate leads by tags;
- Monitor the performance of your teams;
- Use artificial intelligence for countless tasks;
- Perform A/B testing for different types of media;
- And also use the CRM platform (for managing customer information) in an integrated way.
Ramper Marketing
Since 2016, Ramper Marketing (formerly Lahar) has focused on Marketing automation with the aim of simplifying your sales process — especially if your sector is B2B (business to business)!
Among the features that Ramper Marketing offers (with a minimum six-month contract and free demo) are:
- Sending SMS;
- Integrated CRM system;
- The categorization of leads;
- Carrying out A/B testing;
- Creating smart forms;
- And monitoring the actions of leads on your website.
Salesforce
One of the biggest names in the international market is Salesforce, focused on automation solutions for Marketing and designed to help companies like yours to:
- Track leads;
- Manage campaigns;
- Manage customers through CRM;
- And optimize demand generation.
Saaspro
Available in 26 countries, Saaspro (formerly Sharpsring) has been serving Brazil since 2015 with two offices in the country and a single goal: to be an affordable option for growing companies!
In addition to the exemption from minimum contract time, Saaspro’s differentials include:
- Creating forms;
- An integrated CRM area;
- Tracking the behavior of leads on your website;
- And the creation of automations from the responses to the emails sent.
Eloqua
This Marketing Automation platform belongs to Oracle : one of the largest international companies focused on programming and facilitating the use of technologies to sell more!
Among Eloqua ‘s qualities , I can mention:
- Lead categorization;
- The use of artificial intelligence;
- And more complex features strongly aimed at large companies.
Dynamize Automation
Also offering a free trial, Dinamize is a company from Rio Grande do Sul that has already served more than 22 thousand brands through the Dinamize Automation platform — previously known as MKT2Easy!
Dinamize’s proposal is to help brands of your size obtain incredible results from digital campaigns, including tools such as:
- CRM system;
- Marketing via WhatsApp;
- And integration with other platforms, such as Mercado Pago and even Salesforce.
HubSpot
Many people in Brazil know HubSpot — and it’s no wonder: since 2006, the platform has focused on improving brands’ activities on social media and generating leads through Email Marketing!
HubSpot has been getting better and better, especially after adding to the already huge amount of features (which includes SEO) the use of:
- artificial intelligence;
- Integrated CRM system;
- And chatbots.
Mailchimp
Mailchimp ‘s initial popularity was a result of the email marketing solutions that the platform offered for automation.
Today it has expanded to offer:
- Multichannel marketing;
- A proprietary CRM system;
- And predictive segmentation using artificial intelligence.
Marketo
Acquired by Adobe, Marketo is recognized for its automation capabilities aimed at B2B, including:
- Lead generation;
- Efficient nutrition solutions;
- And a great Lead Scoring system.
ActiveCampaign
Another incredibly versatile marketing automation platform is Chicago-based ActiveCampaign, which has been serving small and medium-sized businesses well since 2003 by including:
- Your own CRM;
- Sales automation;
- Lead tracking;
- And even website creation.
Sendpulse
As a platform that goes far beyond Email Marketing, Sendpulse brings together all Inbound Marketing strategies in a single platform, including:
- Chatbots;
- Sending SMS messages;
- Notifications in browsers and cell phones;
- And even SMTP transactional emails (securely personalized using your website domain).
It is worth checking!
How to choose the best Marketing Automation tool
All of the marketing automation platforms I’ve covered are great for making your sales goals a reality — but which one you choose depends entirely on your goals!
The diversity in prices and types of automation flows unique to one tool or another also need to be taken into account for your final decision.
Even better, many of them offer free trials before you make a final decision, so while I recommend being careful when choosing the right platform for your business needs, I don’t think you have much to fear.
On the contrary!
Deciding to use sales automation strategies is the best thing you can do for your brand’s profitability, authority, and presence on the Internet — and I couldn’t be happier about your chances of success!
Because you can always count on me and Enjoy Minderif the automation tool you choose becomes complicated, confusing or even ineffective in achieving your goals!
List the pros and cons of each platform shown here and make your decision with the certainty that you have me and my multidisciplinary team (specialized in all the platforms I presented) to help you with the challenges you encounter along the way!
Boost your results with Automation!
More important than choosing a Marketing Automation platform is having a Digital Marketing strategy to put into practice!
Without optimized planning that takes into account your business’s financial objectives , your budget and the deadlines to make your goals a reality, you run a serious risk of wasting:
- Time;
- Money;
- And productivity.
Since choosing a platform depends on knowing what types of automation flows your company needs to sell more, it is essential that you meet with your team to draw up an effective plan!
If you don’t know how to create an Inbound Marketing strategy, you’re in luck!
I am one of the strategists here at Enjoy Minder and I have already created infallible plans for dozens of multinationals — with results that exceed 1700% profitability!
Having our support to create your Marketing plan will save you a lot of headaches and will guarantee that:
- You will not spend more than you can afford;
- You will achieve each of your goals;
- And you will generate much more revenue in much less time!
It’s not a matter of doubt — it’s a fact!
With the help of my team at Enjoy Minder, I will be able to listen to your needs and choose the best Marketing Automation platform based on your priorities !
You just need to decide now that you want to sell more online and get in touch with the team here at the agency!
Its growth will be so absurd that the only question in your head will be “why didn’t I become an Enjoy Minder partner before?!”.
Don’t gamble with your investments — play knowing you will win!
With over 15 years of experience in Digital Marketing, I can guarantee this victory for you!
