How to Create a Facebook Business Page in 6 Steps

Here is a step-by-step process to create a business page from scratch:

Step 1: Choose a personal Facebook account

To create a business page, you must have a personal Facebook account. This is because your account acts as the administrator of your business page.

You can use your existing personal account, but it is recommended to create a new account if you want to keep your personal and business profiles separate.

Once you have chosen your account, log in and click on the menu icon on the left.

On the left side of the screen, click on the “Pages” tab. Under “Your Pages and Profiles,” you’ll see a button labeled “Create New Page.” Click this to begin the process.

Step 2: Choose a name

The next step is to choose a name for your business page. This is a very important step because your name will be used to identify and search for your business.

When choosing a name, remember to opt for one that is consistent with your brand identity. It should be easy to remember and accurately capture what your brand stands for. After choosing a name, you will also be asked to choose a category that best represents your business.

Step 3: Complete your Facebook business page information

Provide a detailed and engaging description of your brand. When writing your description, make sure to highlight your value proposition and key offerings.

You should keep in mind that Facebook has a 255-character limit. This means that your description should be concise while still being informative.

In addition to writing a good description, you should fill out your contact information. You can add your website URL, email address, and phone number (optional) to make it easy for customers to connect with you.

Finally, upload a profile photo and a cover photo. These images are the first impression you make, so choose high-quality images that represent your brand. Make sure your images are also optimized for Facebook dimensions (profile photo 170 x 170 pixels and cover photo 820 x 312 pixels).

Step 4: Customize your Facebook page

Facebook offers several templates tailored to different types of businesses, such as “Local Business” or “Restaurant.” Choose the one that best fits your needs and provides relevant features. Each template comes with pre-made tabs, but you can customize them to fit your brand’s aesthetic.

You can also add a call-to-action button to encourage your followers to take the next step. This can be visiting your website, contacting you, or making a purchase. Your call-to-action will be dictated by your type of business and what is most important to your brand and customers.

Step 5: Optimize your page

The next step is to choose a custom username (e.g. @yourbusiness) for your page. Make sure to choose a username that is consistent with your brand. It should also be memorable and easy to remember.

Another way to optimize your Facebook page is to integrate it with WhatsApp. This way, customers who don’t want to contact you through Facebook Messenger will have the option to do so via WhatsApp.

Step 6: Promote your business page

Now that you’ve finished creating your business page, it’s time to start promoting it. There are different ways to approach this, you can start by inviting friends and contacts to like your page.

Once you have some followers, creating engaging content is another way to keep your followers engaged.

You can also explore Facebook advertising options to reach a broader audience and target specific interests or demographics. Facebook ads help you increase your visibility by running targeted ads. Advertising on Facebook also allows you to reach specific demographics, ensuring that your content reaches the right audience.

How to add an admin to a Facebook page

Whether you’re onboarding a team member, collaborating with a specialist, or welcoming a social media expert, this section will provide you with everything you need to add admins to your Facebook Page.

In this section, we will see how to add an administrator on both the desktop and mobile versions:

Add an administrator on the desktop

Here is a step-by-step process on how to add an administrator on the desktop:

Navigate to your Page: Log in to Facebook and go to the specific Page you want to add a manager to. You can access your Page from your personal profile or through the Pages Manager tool.

Access page settings: Go to the “Settings” option on your page.

Manage Page Roles: Within the settings menu, look for a section dedicated to “Page Roles” or “People and Roles.”

Assign a new role: This section gives you two options: “Assign a new page role” or “Existing page roles.” Choose the first to add a new admin.

Choose the admin role: Start typing the name or email address of the person you want to add in the designated field. Facebook will suggest matching profiles as you type. Select the correct person from the list.

Send the invitation: By default, the suggested role is usually “Editor.” Click the drop-down menu next to their name and select “Admin.” Finally, click the “Add” button to send the invitation. This person will receive a notification on Facebook and will need to accept to become an admin.

Add an admin on mobile

Here is a step-by-step guide on how to add an admin on mobile:

Open your Pages app: Open the Facebook Pages app on your phone.

Select your page: Within the app, navigate to and choose the specific page you want to add an admin to.

Access the menu: Look for the menu icon (usually three horizontal lines) on your screen, usually located in the upper right corner.

Go to Settings: Once you open the menu, scroll down and tap the “Settings” option.

Manage Page Roles: Similar to the desktop version, look for “Page Roles” or “People & Roles” within the settings menu.

Add someone to the Page: Locate and tap the “Add person to Page” option, which allows you to invite someone new.

Find the new admin: Start typing the name or email address of the person you want to add in the search bar. Choose their profile from the results displayed.

Assign the admin role: Under your name, tap the “Page Roles” section and select “Admin” from the available options.

Send the invitation: Finally, tap the “Send” button to send the invitation. They will receive a notification in their Facebook app and will need to accept it to become an administrator.

How to connect Instagram to a Facebook business page

To connect your Instagram to your Facebook page, you need to have a business profile on Instagram. If you don’t have a business account yet, you can change it by going to Settings in your Instagram app. Click on Account and then select Switch to Business Account.

In addition to having an Instagram business account, you also need admin access to the Facebook business page you want to connect to your Instagram account.

Connect Instagram to Facebook on Desktop

Facebook Page Settings: Log in to Facebook and access the settings for the desired business page. Click “Settings” in the top right corner of your page.

Linked Accounts: In the left menu, under “Business Integrations,” click “Instagram.”

Connect Account: Click “Connect Account” if it is not already linked. This will open a new window.

Log in to Instagram: Enter your Instagram username and password to authorize the connection. You may be asked to choose which Facebook page to connect to if you manage multiple pages.

Permissions: Choose which aspects of your Instagram account you want to connect. Options include sharing Instagram posts to your Facebook page, receiving messages in your Facebook inbox, and automatically posting stories.

Confirmation: Click “Next” or “Confirm” to finish the connection.

Connect Instagram to Facebook on mobile

Instagram App: Open the Instagram app and go to your profile.

Edit Profile: Tap “Edit Profile” below your bio.

Public Business Information: Find the “Public Business Information” section and tap “Page.”

Choose Facebook Page: Select the Facebook Page you want to connect from the list or create a new one.

Sign in to Facebook: Enter your Facebook login information if prompted.

Permissions: Choose the desired permissions as described above.

Confirmation: Tap “Connect” or “Done” to confirm the connection.

Remember, once connected, you can manage your Instagram posts, schedule content, and track performance directly from your Facebook page, simplifying your social media workflow and maximizing your reach.