Spotify Ads is Spotify‘s advertising platform that allows businesses to promote their products or services through audio, video, and display ads that are interspersed between songs and podcasts in the free version of the app.
With over 286 million monthly active users, of which 141 million use the free version, Spotify offers a large and targeted audience for advertisers.
Types of Ads in Spotify Ads
Spotify offers various advertising formats to suit the needs of brands:
- Audio Ads: Ranging from 15 to 30 seconds in length, these ads play between songs and may include a link to direct the listener to a specific web page.
- Video Ads: These include formats such as Video Takeover, which are displayed when the user is browsing the app, and Sponsored Sessions, where the user can view a video ad in exchange for 30 minutes of uninterrupted music.
- Personalized experiences: Options like sponsored playlists, Spotify homepage ads, and static banners offer creative ways to engage with your audience
How to create a campaign from Spotify Studio
To get started with Spotify Ads, follow these steps:
- Create an account: You need a Spotify account to access Ad Studio, the ad management platform. If you don’t have one, sign up for free
- Define your target audience: Spotify allows you to segment listeners by age, gender, location, language, preferred music genre, interests, and listening behavior, ensuring that ads reach the right audience.
- Set budget and dates: The minimum budget for a campaign in Ad Studio is €250. You can control how your budget is spent and adjust how often people hear your ad in real-time.
- Choose your campaign objective: Depending on your goals, you can optimize your campaign to generate awareness, drive consideration, or maximize clicks.
- Create your ad: You can upload your own audio or video assets, or use Ad Studio’s free production tools to create custom ads in just 48 hours.
- Launch and monitor your campaign: Once your ad is ready, launch it and use real-time reporting tools to measure its performance and make adjustments as needed.
What Spotify Ads campaigns offer advertisers
- Engaged Audience: Spotify users are typically highly engaged, which increases ad effectiveness
- Precise segmentation: The platform offers detailed segmentation tools to reach the right audience at relevant moments
- Creative formats: Various ad formats allow brands to be creative and adapt to different campaign objectives
- Real-time measurement: Ad Studio provides real-time reporting on ad performance, making it easy to make adjustments and optimizations during your campaign.
How much does it cost to place an ad on Spotify?
Spotify Ads, the audio and video advertising platform, says brands can start advertising on Spotify from $250.
