According to a study by Elev8, 91% of professionals believe that digital transformation will be vital to business survival.
In an environment where digital transformation is advancing at an unstoppable pace and AI is no longer a promise of the future, companies face a crucial challenge: adapt or be left behind. Aware of this reality, we have decided to rethink our training offering. Thus, Marketing4Ecommerce Academy is evolving to become Elev8 Your Digital Skills, a school specializing in training companies with the goal of strengthening their competitiveness and bridging the technological gap.
The urgency of digital transformation
The overwhelming data: According to a study by Elev8, 91% of corporate professionals (mostly digital team leaders) believe that digital transformation will be essential for business survival in 2030. However, despite this clear perception, more than 30% of companies have not yet initiated adequate training in artificial intelligence, revealing a worrying disconnect between strategy and action.
Faced with this challenge, Elev8 emerges with a training offering specifically designed for companies, thus consolidating the B2B focus of VIKO, the digital business group to which it belongs. Based on the analysis of various sectors, such as marketing, human resources, and technology, the research confirms that, although companies recognize the importance of AI, they are not reacting as quickly as the market demands.
“In an environment where artificial intelligence is redefining the rules of the game, the difference between adaptation and disappearance lies in people. That’s why at Elev8 we develop customized digital talent, ensuring a real return on productivity and competitiveness,” explains Adrián Aira, CEO of Elev8.
Personalized training to enhance digital talent
The emergence of artificial intelligence in multiple industries has highlighted the urgent need for training. According to the study, 80% of companies consider developing digital skills, with a particular emphasis on AI, to be “critically urgent.” Another 76% believe this will increase their competitiveness and another 74% their productivity.
However, many organizations face obstacles in implementing adequate training programs. To address this challenge, Elev8 is committed to a tailor-made learning model, fully customized and adaptable to each company’s needs. Its programs include in-person, online, and hybrid training in areas such as artificial intelligence, eCommerce, digital marketing, data analytics, blockchain, and cybersecurity.
In addition, the courses incorporate practical cases and personalized mentoring, with ongoing assessments to ensure effective learning. This strategy allows companies to integrate new technologies into their daily operations and maximize the return on their training investment.
The impact of this generational gap on learning is also a challenge to consider. As Heineken, one of the companies participating in the study, points out: “The challenge will be to bridge generational gaps, which are not only based on age but also on the skills and productivity gap between those who are proficient in AI and those who are not.”
With the support of leading experts in the sector
One of Elev8’s unique features is its network of trainers, comprised of active professionals from leading companies such as Nestlé, Unilever, eDreams, Amazon, and Google. Thanks to VIKO’s support, the school has an ecosystem of industry experts and influencers, offering training aligned with the most innovative trends.
According to Rubén Ferreiro, CEO of VIKO: “Elev8 was born with a clear purpose: to offer training designed to generate an immediate impact on business operations and results. In a context of constant change, where digitalization doesn’t wait, we propose a practical and tailored approach that allows us not only to adapt but also to anticipate and grow.”
The results support this strategy. Companies that have integrated generative artificial intelligence into their processes have managed to increase their content production capacity by 2.5 times, while those that have implemented AI in localization and translation have reduced operating costs by up to 80%.
With this proposal, Elev8 positions itself as a key strategic partner for companies seeking to optimize resources, increase productivity, and lead in the digital age.
