Automating tasks or generating metrics to analyze lead behavior and optimize planning are just some of the basic features of a good Digital Marketing platform!
And since there is still no single platform that can solve all of a business’ needs, I will present here the 11 main ones that can increase your results with Digital Marketing beyond what you have achieved so far. Follow me!
What is a Digital Marketing Platform?
Imagine having to manually monitor each action of your lead in a Digital Marketing strategy, in an attempt to identify:
- Which link on your website, blog or email marketing converts the most;
- What is the best day and time to send content ;
- In which part of it the lead gains or loses interest, etc.
Can you imagine? Well, it’s a lot of work!
Monitoring data like this is virtually impossible depending on the size of your business (or the size you would like your business to reach).
This is where Digital Marketing platforms come in, offering intelligent and automated systems to identify, classify and act immediately on the information collected during the strategy — without wasting human intelligence!
Furthermore, these platforms serve to save precious time that your Digital Marketing team would otherwise be wasting on long repetitive tasks, summed up in just a few (or perhaps no) clicks.
Now you must be wondering:
What is the best Digital Marketing platform?
The truth is that there is no such thing as “the best” Digital Marketing platform, what there is is the best Digital Marketing platform for a specific need within your company’s planning.
Before choosing the right platform, it is important to clarify the goals you want to achieve:
- Post on social media?
- Run ads on Google?
- Create and monitor a blog?
- Send email marketing ?
- Generate leads?
Once you know what you need, it’s time to find out about the options that can meet those needs — and generate the best results!
As I myself have over 10 years of experience with marketing and sales projects, and Enjoy minder is a Digital Marketing agency that has been in existence for over 16 years, one thing is certain: we have already tested many platforms in practice (many indeed!).
The 11 most used Digital Marketing platforms
1. RD Station
With the aim of being an exception among Digital Marketing platforms — capable of managing the main resources to plan and execute a perfect strategy —, RD Station was born in Brazil and became a market leader in Latin America.
RD Station automates all Digital Marketing tasks, provides data on the presence of businesses on the Internet and definitively resolves the integration of marketing and sales actions, such as:
- Publication and interaction on social networks;
- Promoting ads on Facebook;
- Search engine optimization (SEO);
- Creation of landing pages, forms, pop-ups…;
- Lead generation and segmentation;
- Lead scoring and lead tracking;
- Email marketing automation;
- Performance analysis of Digital Marketing channels and much more!
2. HubSpot
It is by automating, managing and integrating different tasks in the planning and practice of an Inbound Marketing strategy that HubSpot remains to this day one of the main Digital Marketing platforms in the world.
To find out everything this platform can do, take a look at this content:
3. SendPulse
SendPulse is a digital marketing and sales platform that offers multiple communication channels, automation, content creation and editing tools, and a free CRM.
It works great for small and medium businesses because it’s easy to use, has powerful features, and is reasonably priced!
The main features of the platform are:
- Automations;
- Email marketing;
- Chatbots;
- SMS;
- Landing pages;
- Free CRM.
And there’s also the SendPulse mobile app for you to use directly from your phone!
4. Hotmart
A leader in the promotion of digital products (also known as infoproducts), Hotmart is a Digital Marketing platform full of solutions that have revolutionized the distribution (and consumption) of distance education over the Internet.
If you want to sell or buy e-books, video classes and courses, for example, you can be sure that you will have a good experience within this platform, which has an exclusive payment system, easily customizable sales pages and its own application to manage your business information, among many other features!
5. Semrush
If your goal is to manage your brand’s digital presence with Content Marketing, Semrush is the platform that optimizes your visibility across different online channels — helping with content production, distribution, and analysis!
I would also like to take this opportunity to recommend the content below, in which I talk a little more about Semrush:
6. Google Ads
When your ideal client searches on Google for keywords that you pre-define, Google Ads is the platform that delivers sponsored links (ads) to the top of the results list, enabling delivery to the most interested profiles.
Here at Enjoy Minder, we’ve already shown you how Google Ads works, be sure to check it out!
7. Facebook Ads
Now, if your goal is to run ads on Facebook and Instagram, Facebook Ads is the Digital Marketing platform that allows this type of strategy, segmenting by target audience through an almost infinite range of filters — so you don’t miss the target!
You can also access our other content to understand whether the best option for your company is to use Google Ads or Facebook Ads!
8. Google Analytics
Google Analytics is Google’s all-in-one platform that measures website and blog data from start to finish:
- What are the most visited pages?
- Where does the traffic come from?
- How long does a visitor stay on the site?
- Which keywords bring in the most qualified leads?
To use Google Analytics, you need to know what qualified leads are and the sales funnel methodology — and you can learn about both in this content:
9. Google Tag Manager
Google Tag Manager is Google’s innovative Digital Marketing platform designed to allow you to insert scripts into websites (automated routines) without needing a developer.
With Google Tag Manager, it’s quicker and easier to install the Facebook Pixel (the platform’s tracker) and connect Google Analytics to leverage information about visitor behavior — in addition to more analysis points offered by other platforms that can be installed in the same way!
10. Google Trends
The main feature of Google Trends is to monitor and measure the search volume for keywords that you are interested in using in your Digital Marketing strategy.
In addition to the popularity of search terms in different time windows, you can filter searches by countries, states, cities and different platforms (such as Google or YouTube).
11. WordPress
WordPress is the most popular platform for building websites, blogs and online stores (e-commerce) because it has a user-friendly, intuitive, extremely customizable and secure interface.
It is important not to confuse WordPress.org with WordPress.com: the first is the main choice for companies and developers with the ambition of creating a professional portal , while the second is a testing space for amateur blogs.
Strengthen your Digital Marketing strategy with Enjoy Minder!
At Enjoy Minder, we use several of these platforms together in our day-to-day operations because we meet the different needs of our customers — and that’s exactly what you need to do to meet your company’s demands !
Be sure to also check out Enjoy Minder’s free Marketing, Sales and Retention Library and then come back here to choose the best platform for your business. Happy selling!
